Marketing Executive (JR101447)

At Clarion, our people are at the absolute heart of what we do. We’re proud that our core values of PASSION, CARE, IMAGINATION, and TRUST define the way we carry out our work across all of our exhibitions and conferences.

If you share our values and want to be a part of a successful, dynamic, and creative global business then we want to hear from you.

The Opportunity:

Clarion Events is one of the world’s leading global event organisers, headquartered in London and going strong since 1947, covering a variety of sectors including retail, defense & security, digital marketing, energy, fashion and technology.

The opportunity is within Clarion retail home, of five prestigious market-leading events in the UK; Top Drawer Spring, Top Drawer Autumn, Home & Gift, January Furniture Show, Manchester Furniture Show, plus REVEAL which is our 365 digital platform for the Retail industry.

Clarion Retail is a fast-paced, exciting environment to work in. You will be joining the business at a pivotal time and will play a crucial role as we look to develop and accelerate the business beyond events to solve our customer’s problems across a multi-channel approach.

We are seeking a curious Marketing Executive that wants to kickstart their career within the retail team. From the start, you will deliver innovative and highly creative excellent campaigns alongside first-class customer experiences.

The Candidate:

An opportunity has arisen for a highly motivated and ambitious events marketer to join the Clarion retail team in the London office. The successful candidate will be responsible for delivering cross- channel marketing campaigns across 5 key retail exhibitions. This is a challenging but rewarding role and the chosen candidate must be able to demonstrate initiative and possess a strong work ethic.

We are looking for a curious and creative thinker with proven success within B2B event marketing. The ideal candidate will have good communication skills, be an excellent team player and be able to organise their time effectively to manage multiple projects. You will have at least a year of event marketing experience, executing successful campaigns for large scale exhibitions.

Key Responsibilities:

• Working alongside the Campaign Marketing Manager to execute marketing campaigns that boost brand awareness, engage customers through digital channels, and drive registrations and marketing qualified leads.
• Work with cross-functional teams to create compelling copy for various marketing materials, ensuring a consistent brand voice and messaging.
• Coordinate and brief digital, media, and creative agencies to create high-performing engaging campaigns.
• Manage and grow our social media presence by developing engaging strategies and content.
• Help devise and implement Web & SEO strategies, maximising UX, monitor search engine positioning, and contribute to content marketing plans to enhance organic search rankings.
• Assist in defining, measuring, and analysing the success of campaign initiatives, providing data-driven insights for continuous improvement.
• Recruit and maintain media partners in collaboration with relevant team members.
• Work with sponsors, exhibitors, and speakers to promote events within their networks.
• Provide regular reports to team members based on appropriate metrics tailored to each product and campaign.
• Stay updated with the latest marketing tools, assess their potential for driving marketing effectiveness.

Knowledge, Skills & Behaviours:

• Previous experience in a marketing role within a B2B events environment.
• Proven track record of delivering successful marketing communications campaigns.
• Excellent copywriting skills
• Good knowledge of digital marketing practices.
• Experience using marketing platforms and CRM systems (preferably Pardot and Salesforce).
• Proficiency in Microsoft Excel, Word, and PowerPoint.
• Proven understanding of tracking and response reporting.
• Solid interpersonal and communication skills.
• Multi-tasking abilities with excellent attention to detail.
• Ability to work effectively under pressure.
• Excellent time management skills with the ability to prioritise tasks effectively.

About Clarion Events

Clarion Events is one of the world’s leading event organisers, producing and delivering innovative and market-leading events since 1947. (https://clarionevents.com/welcome)

Clarion Events embrace diversity and equal opportunities in all that we do. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.

Clarion is private equity backed and owned by Blackstone. Blackstone is one of the world’s leading global investment funds, investing capital for the long term in order to build successful, resilient businesses. (https://www.blackstone.com/)

Our purpose is to deliver exceptional customer outcomes and experiences, by making every connection count.

Our vision is we want every one of our products to be a market leader in customer satisfaction and delight.

• 25 days’ holiday plus bank holidays
• End of year wellbeing shutdown (closed for the last week of the year)
• Celebration day off (e.g. birthday, Diwali, Eid, etc)
• Summer Hours in August (3pm finish on Fridays)
• Helping Our World (HOW) Days – one paid day per quarter to carry out charity work
• Pension Scheme
• Private Medical Insurance
• Health Cash Plan
• Wellbeing Library (MYNDUP)
• Mentoring Programme
• Subsidised Café
• Season Ticket Loan
• Cycle to Work Schemes
• Free on-site gym and shower facilities
• Free eyesight tests
• Free flu vaccination – offered on site once a year for all employees