Summary
A key role reporting to the Head of Strategy and Sales with responsibility for coordinating the marketing strategy and delivery across all marketing channels for Cassini, including Demand Generation, Brand, Thought Leadership and direct marketing etc. Role is for innovative derivatives trading technology firm based in London.
SALARY - Competitive market salary + discretionary bonus.
Role
The role is to lead the marketing function globally. This role is based in London and may involve occasional travel between regions. This person will report to the Head of Strategy and Sales.
The Cassini platform is an innovative margin and cost analytics platform that is primarily focused on buy side firms with early stage growth into the sell side. The target audience is mainly asset managers and hedge funds, but also investment banks, insurance companies,corporates, prime brokers and regional banks. Cassini delivers award winning & market leading technology and has deep domain expertise across the firm to support the sales and marketing efforts.
It is an exciting opportunity to be part of a dedicated & motivated team in a dynamic company with a flat structure, delivering genuinely leading edge software for the financial services industry. A forward looking, enthusiastic personality who is always looking to stretch themselves is the best fit. The role is responsible for all marketing strategy and execution and therefore this is an opportunity to make a real impact.
The core responsibilities will cover:
- Marketing Plan and Strategy – Defining the marketing mix and priorities
- Defining and delivering a thought leadership strategy e.g. articles, case studies, white papers, panels, webinars, PR etc
- Working with sales to setup events and conferences
- Managing the website and SEO with external agencies
- Creating and refreshing sales collateral
- Managing social media presence and campaigns
- Managing digital online advertising
As we are a young and growing company, a motivated, proactive, self-managing personality is essential. We are looking for an experienced individual with 5+ years exposure to marketing in B2B financial technology, preferably in capital markets and OTC derivatives. We want someone who is keen to grow and develop the Cassini brand and deliver an effective lead generation model to drive sales.
Specific Responsibilities;
MARKETING STRATEGY & BUDGET
- Draft the overall marketing strategy including the annual marketing plan and calendar and agree with Head of Sales and CEO
- Define annual marketing budget and allocation to different channels and agree with CEO
- Oversee the external firms used for website management, design and collateral production etc.
- Weekly review with management of short and long term marketing projects
- Create and implement Go To Market plans for different products / client sectors
LEAD/DEMAND GENERATION
- Create an inbound sales machine
- Define a Demand generation process using all tools including email, social, webinars, video etc.
- Setup the technical toolset including email nurturing
- Provide updates to sales teams on inbound leads and track follow ups
- Provide reporting to management on leads, follow up, and conversion to sales
BRAND, WEBSITE AND SEO
- Define the brand image and strategy for differentiating the brand and creating brand awareness
- Define the website content, and ensure it is regularly refreshed
- Track website activity and adapt site to improve engagement
- Work with external provider to maximise SEO impact of all key web content, and track vs competitors
THOUGHT LEADERSHIP AND CONTENT
- Drive messaging and content to create awareness in market of Cassini expertise and domain leadership
- Define the content plan for year and quarter
- Define each product and key messages with product team
- Work with product team to create thought leader documents and materials
- Drive distribution and campaigns for maximum awareness
- Create programme of webinars both standalone and with partners
- Run podcast series
MARKETING COLLATERAL
- Create marketing collateral required to support go to market campaigns and sales
- Work with design agency on branding and style for all materials
- Ensure collateral is refreshed and up to date with product
- Ensure collateral is available for all target market segments and product areas
SOCIAL AND DIGITAL MEDIA
- Drive Sales Materials and Pre-Sales Process
- Manage Cassini Social presence on LinkedIn and Twitter
- Manage online digital ad campaigns on Google and LinkedIn
EVENTS / AWARDS
- Maximise benefit from in person and virtual events
- Determine the event attendance calendar with sales
- Negotiate and organize events with each provider
- Track follow up and engagement from events to aid future planning and budgets
- Ensure Cassini is entered for all suitable awards and categories
- Draft award entries and work with product & management to ensure accuracy and relevance
The ideal candidate will have the following skills and experience;
- Experience in marketing functions for growth technology business
- Knowledge of the capital markets industry
- Experience in B2B marketing
- Experience in demand generation
- Knowledge of effective PR use in smaller businesses or products
- Familiarity with tools such as Adobe InDesign, Photoshop, WordPress, SharpSpring, Camtasia, or similar
- Strong oral and written communication skills as well as organizational skills
- Ability to work independently and be self-directed
- Bachelor's degree
Company
Cassini Systems Limited is a financial technology company based in New York and London.
The Company currently operates on a 2-3 flexible model, meaning two days are required to be in the office and the other 3 flexible. These days will be defined by your manager and standard each week but can be changed and personnel can be expected to be asked to attend the office on any given week day.
Cassini offers an analytics platform for OTC trading combining risk, limits, fees, margin and collateral. At pre-trade stage users can access What-If trade testing, Best Execution and Best Hedge recommendations alongside Regulatory and Operational Limits Monitoring. Post-trade users can access Collateral Optimization along with Portfolio Optimization services including compression, novation and porting. Cassini’s vision is to provide a holistic platform that allows the front office to include all post-trade factors in trade decisions.