Marketing Lead - Public Services

Company Description

About us

We believe in the power of ingenuity to build a positive human future. 

As strategies, technologies, and innovation collide, we create opportunity from complexity.

Our diverse teams of experts combine innovative thinking and breakthrough technologies to progress further, faster. Our clients adapt and transform, and together we achieve enduring results.

We are over 4,000 strategists, innovators, designers, consultants, digital experts, scientists, engineers, and technologists. And we have deep expertise in consumer and manufacturing, defence and security, energy and utilities, financial services, government and public services, health and life sciences, and transport. 

Our teams operate globally from offices across the UK, Ireland, US, Nordics, and Netherlands.

PA. Bringing Ingenuity to Life.

Job Description

PA’s purpose - our belief in the power of ingenuity to create a positive human future — is nowhere more relevant than in our work with the public sector. And our purpose runs deep. We’ve been living and breathing it for eight decades, rooted in our work with the public sector.

This is an opportunity for an experienced, strategic marketer to join our team and lead on the design and execution of an impactful, purpose-led marketing strategy to deliver the growth objectives of our public services sector.

We are looking for a curious and resilient team player with strong commercial acumen and a passion for achieving outstanding results in a purpose driven, professional services environment.

Working as part of the global marketing team, you will support all marketing activity within the sector, using elements across the marketing mix, alongside specialists in PR, thought leadership, digital and our in-house creative design agency.

You'll draw on consulting sector experts, knowledge of best practice insight and communications to ensure the delivery of an inspiring, ambitious, and impactful marketing strategy and plan.

Responsibilities include:

• Strategy and planning – identify marketing opportunities and sector insights to develop integrated marketing campaigns which raise the profile of the PA brand, position us the go to partner for end-to-end innovation and generate demand for our services.
• Integrated marketing communications – execute integrated marketing communications campaigns across virtual and physical events, website, PR, social media channels, advertising, sales collateral, demonstrations, awards, associations, etc.
• Thought leadership development – work with subject matter experts to evolve and package our content so that they can be communicated effectively in target accounts and the general market.
• Brand management – ensure that all marketing activities promote and develop the PA brand, proactively acting as ambassador for PA’s purpose and brand.
• Marketing administration – maintain accurate and timely budgeting and KPI reporting at sector, geographic and global marketing levels.
• Client relationship management – capture and track client contact information and grow the contact database. Build and deliver specific account activity and issue led programmes.
• Global marketing - Participation and leadership of wider marketing initiatives as required and from time to time.

Flexible working - We are guided by our client work and needs; however, you have autonomy to manage your time and diary to suit your work/life balance.

Qualifications

• Minimum 5 years’ experience in B2B marketing including digital and social media, thought leadership and content, event delivery, email marketing, account-based marketing, etc.
• An all-round, generalist marketer equally comfortable with high level planning of marketing campaigns, as well as hands on execution of marketing tactics such as writing social media and contact data entry.
• Self-starter with ability to manage multiple projects and deadlines.
• Team-player able to successfully build strong working relationships across all levels of the business.
• Positive attitude, appetite to learn and focus on strong teamwork.
• Excellent attention to detail and written communication.
• Ability to work independently and proactively engage with key stakeholders on progress and objectives.
• Professional services or B2B marketing background preferable, but not required.
• Working knowledge of the UK public sector, demonstrated either through experience in public sector consulting or professional services, or experience in government, health, defence, infrastructure, education or transport.

We know the skill-gap and ‘somewhat need to tick every box’ can get in the way of meeting brilliant candidates, so please don’t hesitate to apply – we’d love to hear from you.

Apply today by completing our online application

Additional Information

Life At PA encompasses our peoples' experience at PA. It's about how we enrich peoples’ working lives by giving them access to unique people and growth opportunities and purpose led meaningful work.

We believe diversity fuels ingenuity. Diversity of thought brings exciting perspectives; diversity of experience brings a wealth of knowledge, and diversity of skills brings the tools we need. When we bring people together with diverse backgrounds, identities, and minds, embracing that difference through an inclusive culture where our people thrive; we unleash the power of diversity – bringing ingenuity to life.

Find out more about Life at PA here.

We are dedicated to supporting the physical, emotional, social and financial well-being of our people. Check out some of our extensive benefits:

• Health and lifestyle perks accompanying private healthcare for you and your family
• 25 days annual leave (plus a bonus half day on Christmas Eve) with the opportunity to buy 5 additional days
• Generous company pension scheme
• Opportunity to get involved with community and charity-based initiatives
• Annual performance-based bonus
• PA share ownership
• Tax efficient benefits (cycle to work, give as you earn)

We recruit, retain, reward and develop our people based solely on their abilities and contributions and without reference to their age, background, disability, genetic information, parental or family status, religion or belief, race, ethnicity, nationality, sex, sexual orientation, gender identity (or expression), political belief veteran status, or other by any other range of human difference brought about by identity and experience. We are on a journey towards ensuring our workforce is diverse at all levels and that our firm is representative of the world around us. We welcome applications from underrepresented groups.

Adjustments or accommodations - Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us on [email protected]

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