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Marketing Leader

Hawkeye Search Group
Full-time
On-site
New York City, New York, United States
Marketing Leader

Our client is a growing eCommerce portfolio company looking for a driven and creative Marketing Leader to join our team as our first internal marketing hire. This is a hands-on role where youโ€™ll have the opportunity to shape our marketing strategy and make a significant impact on customer acquisition and growth.

What Youโ€™ll Do:

  • Develop and manage paid ad campaigns across platforms like Facebook / Meta, Google and TikTok.
  • Drive results through influencer partnerships, affiliate marketing, and creative collaborations.
  • Create and oversee compelling content that aligns with our brand voice and engages our audience.
  • Collaborate to optimize email and SMS marketing campaigns (experience here is a plus).
  • Analyze campaign performance, test strategies, and scale what works to maximize ROI.

What Weโ€™re Looking For:

  • Proven experience in digital marketing, with a focus on paid ads, influencers, and content creation.
  • A creative thinker whoโ€™s ready to roll up their sleeves and take ownership of campaigns.
  • Strong analytical skills and an ability to make data-driven decisions.
  • Bonus: Familiarity with email and SMS marketing platforms.