Marketing Manager

About us

Mark Anthony Brands UK (MAB UK) is a leading multinational alcohol beverage business, known for successful brands such as White Claw, Glendalough Whiskey & Gin, Bearface, Mike's Hard Lemonade, and many more!

We develop and market a wide variety of alcohol brands ranging from premium spirits to Ready to Drink (RTDs) beverages. Sales of our U.S. focused brands total more than 85m cases per annum through our US affiliate Mark Anthony Brands Inc., the fastest growing major beer co. in the United States. Our Canadian affiliate Mark Anthony Wines & Spirits, Canada’s largest premium wine, beer and spirit distributor, offers a combination of our proprietary brands, as well as some of the leading international wine, spirit and beer brands. Mark Anthony Brands is also in the process of developing new markets for our fast-growing brand portfolio, through a direct distribution model as well as indirectly through some of the world’s leading beverage marketing and distribution companies.

At Mark Anthony Brands we hire passionate people because nothing great is done without passion. We trust those closest to the work to do what’s right, to act like an owner.

We are growing a lasting legacy, where people come first.

Location

Your primary place of work will be our London office, with occasional national travel as required for this role. We love the vibrant atmosphere of our office, which fosters collaboration and celebration. That said, we also value the flexibility and productivity that working from home can provide, so we offer a hybrid work arrangement to support our staff's needs.

What you’ll do

As our new Marketing Manager, you will support as senior strategic brand leader driving growth for Mark Anthony Brands UK (MABUK). This role will focus on developing and evolving a distinct and disruptive drinks portfolio, encompassing Mas+ by Messi and Liquid Refreshing Beverages (LRB). You will also be responsible for crafting both 1-year and 3-year marketing strategies, leading consumer research initiatives, and working closely with the Marketing Director to implement overarching strategic plans in the UK market.

Additional key responsibilities include:

• Develop and execute long-term brand strategies aligned with UK and global priorities, ensuring consistent brand identity and positioning.
• Identify growth opportunities through data-driven insights, recommending innovations, portfolio expansions, and market approaches.
• Lead the planning and execution of annual and quarterly brand plans, including go-to-market strategies and 360-degree campaign alignment.
• Monitor market trends and consumer insights, translating findings into actionable strategies that drive brand equity and performance.
• Collaborate cross-functionally with global teams, sales, trade marketing, and media partners to ensure seamless retail execution and campaign integration.
• Provide leadership to internal teams and agency partners, mentoring junior staff and fostering a culture of creativity and accountability.
• Manage budgets and resources efficiently, tracking the effectiveness of initiatives and reporting results to senior leadership.

What you’ll bring

• Bachelor’s degree in Business, Marketing, Commerce, or a related field.
• 6+ years of marketing experience within the beverage, or FMCG industry, with a proven track record of driving brand growth and campaign execution.
• Strong strategic thinking and leadership skills, with the ability to develop and implement long-term marketing plans.
• Expertise in consumer research and the ability to translate insights into actionable strategies.
• Excellent communication, collaboration, and stakeholder management skills.
• Highly organized, with strong project management abilities and a focus on delivering results.

Who you are

• Strong collaboration, teamwork and relationship building skills across multiple levels and functions in an organization.
• Sophisticated organization skills including the ability to prioritize and manage multiple projects.
• Have a positive, proactive ‘can do’ attitude and an ambitiously curious mindset to be best in your craft.
• Passionate about innovation and posses a deep understanding of the drinks market landscape.
• Self-motivated with a sound sense of ownership and accountability.
• Excellent problem-solving and project management skills.
• Result driven and can handle ambiguity.

We thank all candidates for their curiosity about MAB UK and we will get in touch with those candidates that are under consideration. If you are contacted for an interview and require accommodation during the recruitment process, please contact your recruiter.

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At MABIUC, we live by our 5 Core Values every day:

Sense of Urgency

Our business moves fast and so do we. We understand the power of now. We have relentless drive and believe if it can be done, we’re the ones who will do it first.

Authenticity

We need to stay real because our brands, our stories and our culture must remain genuine to thrive. When we have the best intentions for all, we create space to be our whole selves and do great things together.

Simplicity

Our lives are complicated enough. So why use 50 words when you can use 5? We thrive in ambiguity and change, but we also know how to translate our goals into simple explanations and actions.

Humility

Egos distract us. When we’re humble, we’re open to listen, take feedback and change direction quickly. We’re here for each other, and together we do great things.

Trust

We respect and rely on each other. Trust is the backbone of our relationships, and we work hard not to break it. This level of trust allows us to be all-in and take comfort in the support of our teams.

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Mark Anthony Brands is an equal opportunity employer. We encourage applications from individuals of all backgrounds who are eligible to work in the UK.