Since 1973, Vida Shoes International, Inc. has been committed to becoming a global leader in the footwear industry. We are dedicated to designing, producing, and marketing quality branded footwear using our expansive international resources. Our wealth of knowledge stems from the diversity of brands and successful products we have produced year after year.

Marketing Manager

The Marketing Manager is responsible for developing, implementing and executing strategic marketing plans/initiatives that support business objectives.

Compensation: $65-85k

Responsibilities include (but not limited to)

• Translate design and market trends into seasonal brand stories and communication strategy for various channels including digital, social, print and retail displays.
• Work cross functionally to create marketing calendars to ensure deadlines are met.
• Implement process improvement, and act as the project manager for both internal and external brand initiatives.
• Provide sales support for sell-in and sell-thru, continuously emphasizing revenue and profit growth for brands.
• Manage and produce all national/regional trade, retail, sales and media events
• Act as key account and sales team liaison to marketing/creative; work directly with accounts on marketing strategy and co-op planning and execution.
• Build and maintain relationships with key external partnerships, and influencers.
• Serve as cross-functional support for bringing brand stories to life in collaboration with external partners
• Maintain strong communication with PR agency, press contacts and distribute PR materials on an ongoing basis.
• Author integrated marketing strategy for seasonal campaigns, driving creation of end-to-end plans across marketing channels
• Conduct and analyze market and customer research on a monthly and quarterly basis; identify brand positioning, white space opportunities and competitive trends. Translate into presentations and action items.
• Build licensor relationships within marketing.
• Prepare presentations regularly with cross-functional input for accounts, licensors, sales, and internal company stakeholders.
• Oversee junior marketers and help encourage their growth.
• Independent projects and projects to support the marketing team on an ongoing basis.
• Assist with brand website and social media channels, helping to create and execute dynamic content to promote our brands and events
• Monitor, track and organize brand’s marketing expenditures
• Align brand with philanthropic efforts that provide maximum exposure

Requirements

• 5+ years of marketing experience, ideally in related capacity
• Strong Writing Experience
• Desire to learn and develop expertise in the marketing field
• Hardworking with a passion for getting things done
• Extremely detail oriented and organized
• Ability to work independently and in team environments
• Savvy and resourceful - creative thinking needed
• Solutions based - ability to troubleshoot and problem solve
• Experience in: PR Newswire, Cision, Curalate, Facebook Business Manager
• Degree in marketing, business, fashion, communications, retail preferred
• Ability to travel as needed

#LI-ONSITE

Thank you in advance for your interest in this opening. Vida Shoes International is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status. At this time, only qualified candidates will be contacted.

Direct applicants only, no third-party staffing inquiries, please. Do NOT reach out to HR if you are a third-party staffing agency.