Exponential Science, a leader in leveraging innovative technologies to drive the fintech and cryptocurrency industries forward, is seeking a dynamic and results-driven Marketing Manager to join our team. Reporting directly to the Commercial Marketing Director, the ideal candidate will play a pivotal role in shaping and executing our product marketing strategies to amplify our brand presence, drive customer acquisition, and strengthen engagement with our offerings.
Key Responsibilities
Product Marketing Strategy
- Develop and implement comprehensive product marketing strategies tailored to the fintech and cryptocurrency sectors.
- Conduct market analysis to understand customer needs, competitive positioning, and market opportunities.
- Collaborate with product teams to translate technical features into clear, compelling value propositions for target audiences.
Campaign Management
- Design, execute, and analyse integrated marketing campaigns to promote key products and solutions.
- Manage campaign budgets, timelines, and resources to ensure optimal ROI.
- Work closely with content creators, designers, and media teams to deliver high-quality, consistent messaging across channels.
Market Research and Insights
- Monitor and analyse market trends, customer behavior, and competitor activities within the fintech and cryptocurrency industries.
- Develop customer personas and journey maps to inform strategic decision-making.
- Utilise insights to refine messaging, improve campaign effectiveness, and identify new opportunities for growth.
Collaboration and Cross-functional Engagement
- Partner with Sales, Product, and Technology teams to align marketing strategies with broader business objectives.
- Support the Commercial Marketing Director in high-priority initiatives and presentations to senior leadership.
- Foster strong relationships with industry stakeholders and external partners to maximize market reach.
Performance Analytics
- Track and report on key performance metrics to evaluate campaign effectiveness and guide future efforts.
- Leverage tools like Google Analytics, CRM systems, and marketing automation platforms for data-driven decision-making.
- Stay ahead of industry trends, adopting new technologies and techniques to optimize performance.
Qualifications
Required:
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 5+ years of experience in marketing, with a strong focus on product marketing in the fintech or cryptocurrency industries.
- Proven ability to develop and execute marketing campaigns with measurable results.
- Deep understanding of fintech and crypto ecosystems, including key players, market trends, and emerging technologies.
Preferred:
- Experience working in a fast-paced, technology-driven environment.
- Proficiency in marketing tools and analytics platforms.
- Strong storytelling skills to craft engaging product narratives for technical and non-technical audiences.
- Excellent project management, organizational, and communication skills.
Why Join Exponential Science?
- Innovative Environment: Work on cutting-edge projects at the intersection of finance and technology.
- Impactful Role: Be at the forefront of driving growth in a rapidly evolving industry.
- Collaborative Culture: Join a diverse and passionate team dedicated to redefining the future of fintech.
- Professional Growth: Access opportunities for career development, training, and industry exposure.
Location: Flexible (Remote or Hybrid opportunities available depending on candidate location).
Employment Type: Full-time
Compensation: Competitive salary and benefits package.
Exponential Science is committed to creating an inclusive and diverse workplace. We welcome applications from candidates of all backgrounds.