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Summary
As a Marketing Manager, you will function as a critical leader on the practice marketing team with a mission to elevate the brand and services of one of the firm’s largest practice groups. You will collaborate closely with practice leadership to enhance awareness of the group’s capabilities and success, inside and outside the firm. You’ll identify, drive, and oversee new business development opportunities and marketing initiatives to achieve the revenue growth objectives of the firm. As a member of the marketing team, you will have the opportunity to collaborate on various initiatives with marketing professionals that support the other Litigation practices and those who support the firm’s sectors and other practice areas, as necessary.
Location
This position can be remote. Candidates may be required on occasion to visit the local office when/if needed will be expected to attend important, client-facing events.
Responsibilities
Develops and executes go-to-market plans that deliver results that support brand strategy and focus on Business and Commercial Litigation practice areas in collaboration with practice group leaders.
Manages client-centric and data-driven, integrated marketing and business development campaigns that deliver results against strategic priorities.
Leads the implementation of leading-edge marketing tactics across several functional areas of the marketing, BD and communications team that include brand, digital and social marketing, public relations, collateral and sales enablement tools and events.
Understands key business issues our clients are facing, market dynamics and competitive strategies to improve the development of messaging and content assets.
Writes marketing collateral and business development content, leveraging a strong knowledge of practice capabilities and the practice’s value proposition.
Drives an effective strategy for achieving awards and ranking recognition that reflect the practice group’s capabilities and successes on behalf of clients.
Assists with the onboarding and integration of key laterals and their client base.
Assists with planning practice meetings and retreats.
Manages subgroup budgets to align with practice group priorities.
Measures and tracks results of marketing programs and reports on ROI.
Other duties as assigned.
Desired Skills
Strong writing and presentation skills required. Must have the ability to analyze data and use multiple sources of information to develop solutions and recommendations. Must be a self-starter and leader with accomplished critical thinking skills and a thorough understanding of the value proposition. Must have excellent communication and data analysis skills. Ability to multi-task and thrive in a fast-paced environment.
Minimum Education
Bachelor's Degree in Marketing communications, business or related field.
Minimum Years of Experience
6 years’ experience in marketing/business development in a professional services environment.
Prior experience practicing law in a large law firm is a plus.
Proficiency with MS Office products to include Word/Excel/Power Point.
Must have experience and ability to plan strategically, execute tactically and have a client service focus.
Essential Job Expectations
While the specific job requirements of a DLA Piper position may vary depending upon scope of the job and area of specialty, there are certain universal requirements that are expected of all DLA Piper employees, which include but are not limited to:
Effectively communicate, verbally and in writing, with clients, lawyers, business professionals, and third parties;
Produce deliverables, answer phone calls, and reply to correspondence in an efficient and responsive manner;
Provide timely, accurate, and quality work product;
Successfully meet deadlines, expectations, and perform work duties as required;
Foster positive work relationships;
Comply with all firm policies and practices;
Engage in both physical and sedentary activity, such as (a) working at a computer for extended periods of time, including on-screen reading and typing; (b) participating in digital/virtual conference calls; (c) participating in meetings as needed;
Perform all other duties, tasks or projects as assigned.
Our employees are expected to embrace and uphold our firm values as a part of our DLA Piper culture. We are committed to excellence in how we represent our clients and develop our people.
Physical Demands
Sedentary work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.
Work Environment
Remote, with some travel required.
Disclaimer
The purpose of this job description is to provide a concise statement of the work elements and to organize and present the information in a standardized way. It is not intended to describe all the elements of the work that may be performed by every individual in this classification, nor should it serve as the sole criteria for personnel decisions and actions. The job duties, requirements, and expectations for this position may be modified at the Firm’s discretion at any time. This job description does not change the at-will nature of employment. Reasonable accommodations may be made upon request to permit individuals with a disability to perform the essential functions and responsibilities of the position or to participate in the job selection process.
Application Process
Applicants must apply directly online instead of sending application materials via email. If you have a request for an accommodation during the application process or have any questions about the process, please contact careers@us.dlapiper.com. Please add dlapiper@myworkday.com to your list of safe senders.
Accommodation
Reasonable accommodations may be made upon request to permit individuals with a disability to perform the essential functions and responsibilities of the position or to participate in the job selection process. If you have a request for an accommodation during the application process, please contact careers@us.dlapiper.com.
Agency applications will not be considered.
No immigration sponsorship is available for this position.
The firm’s expected hiring range for this position is $121,732 - $175,962 per year depending on the candidate’s geographic market location.
The compensation offered for employment will also be dependent on other factors including the candidate’s experience, skills, educational and professional background, and overall qualifications. We offer a comprehensive package of benefits including medical/dental/vision insurance, and 401(k).
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DLA Piper is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. Job applicant poster viewing center.