Marketing & Physician Outreach Coordinator

Located in Manhattan, The New York Proton Center (NYPC) is one of the most unique and respected clinical partnerships in the world of proton therapy. The collaboration between Memorial Sloan Kettering Cancer Center, Montefiore Medical Center and Mount Sinai Health System brings state of the art proton therapy treatment to the patients of New York and the surrounding areas. 

Our team at NYPC is comprised of highly motivated, passionate, professional and engaged individuals working together as a dynamic team to deliver an exceptional level of patient care, providing the most advanced proton therapy technology. We offer our employees a competitive compensation and benefits package with flexibility for growth and career advancement.

If you meet the criteria and would like to be a part of our collaborative, innovative and patient focused team, please apply with a cover letter and copy of your resume, or CV, to the current opportunity listed below.  

Position Summary:

The Marketing & Physician Outreach Coordinator will have an active role in the planning and execution of digital and traditional marketing campaigns across multiple channels to raise awareness of NYPC and proton therapy among potential patients and referring physicians. Working with the Marketing & Communications Manager, the person in this role will coordinate and help grow NYPC’s physician outreach program, arranging in-person presentations and executing a year-round communication strategy targeted toward current and potential referring physicians. This position will also play a key role in digital content creation and developing and executing a year-round social media calendar across all NYPC social media channels. 

Duties and Responsibilities:

Digital Marketing and Social Media 

• Create and execute a year-round calendar of engaging content for social media, the NYPC website and other platforms that can include photos, graphics, and brief videos. Coordinate with partner hospital marketing and public relations departments when appropriate.
• Regularly monitor NYPC social media channels and mentions of NYPC by others. Respond to inquiries and report on key metrics.
• Assist in coordinating photo shoots, videos, etc.
• Prepare lists of patients invited to leave online reviews. Respond to positive and negative reviews via SocialClimb or Google. 
• Maintain Google My Business, Healthgrades, Glassdoor, and Indeed profiles.

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Marketing to Physicians

• Support the Marketing & Communications Manager and physician leadership in identifying targets, executing outreach, and strengthening relationships with physician practices within designated medical specialties and geographic areas.
• Coordinate presentations to current and potential referring physician practices, arranging for physicians to present on proton therapy and NYPC’s capabilities.
• Identify needs for collateral and other materials that support physician outreach efforts and collaborate with Marketing Manager and external vendors to produce them.
• Use Salesforce to maintain and update referring physician database. Develop and execute a regular schedule of email communications to referring providers.
• Establish and maintain communication with office staff at referring provider practices and ensure practices have a sufficient supply of patient education material including the disease-specific information sheets.

Traditional Marketing

• Manage inventory of NYPC-branded promotional items. 
• Assist in planning and execution of external and internal events.
• Work with the Marketing Manager and external graphic designer to create and update printed collateral.
• Create flyers for employee and public events.
• Ensure patient media consent forms are up-to-date and maintained in ‘s’ drive and the patient’s medical record.

Internal Communications and Employee Engagement

• Write articles for the employee newsletter as assigned by the Marketing Manager. Create a layout for each issue.
• Organize and post content to the employee intranet and digital monitors, ensuring that information is kept current.
• Assist in coordination of company social and team building events.

Patient Engagement

• Assist Marketing Manager and Social Work team to create quarterly programming for the Patient Alumni Network. Manage event registration and communication with attendees.
• Use Salesforce to send regular Alumni Network recruitment emails and quarterly e-newsletters.
• Partner with Social Work team to maintain peer mentor database in Salesforce and assist with patient-mentor matches made by social workers.

Other Duties

• Comply with all New York Proton Center policies related to Privacy Rules established under the Health Information Privacy and Portability Act of 1996 (HIPAA)
• Perform other job-related duties, as assigned

Qualifications:

• Bachelor's degree required with at least 2 years of marketing experience
• Excellent written and verbal communication skills
• Self-motivated with the ability to work independently
• Detail-oriented and able to multi-task
• Ability to develop collaborative relationships with clinical and non-clinical departments at NYPC and with staff at referring physician practices
• Solid understanding of social media platforms (Facebook, Instagram, LinkedIn, X, etc.) and how each platform can be deployed in various scenarios
• Creative with a good eye for effective graphic design
• Proficiency in Microsoft Office, Adobe suites, and Photoshop. Ability to learn digital platforms including Salesforce Marketing Cloud, Wordpress, and SocialClimb
• Availability for local travel to physician practices

About the Area:

New York City is a major metropolitan city and is home to world-renowned cultural offerings. Outdoor attractions include a variety of parks and greenspaces including Central Park, the Brooklyn Botanical Gardens, the Bronx Zoo, and the High Line; multiple waterfronts on the island afford convenient access to scenic activities. Cultural activities abound in Broadway, Madison Square Garden, Lincoln Center, The Metropolitan Museum of Art, and the Museum of Modern Art, Iconic sites include the Statue of Liberty, Empire State Building, Rockefeller Center, Times Square, and the One World Trade Center; championship teams in every major league sport; shopping abounds in SoHo, Fifth Avenue, Chelsea Market, and the Fashion district; and culinary offerings are second to none. The New York Proton Center is well-located for city living and suburb living, with multiple suburbs located 25 minutes from the Center, home to some of the best public-school systems in the country. 

The salary range and/or hourly rate displayed is a determination of base compensation that may be offered to a successful applicant for this position at the time of this job advertisement and may be modified in the future.  NYPC takes into consideration several factors in making compensation decisions including, but not limited to, skillset, experience and training, licensure and certifications, internal equity and other business and organizational needs.

The New York Proton Center (NYPC) strives to maintain a workplace that accepts and appreciates the differences among our employees. The company will not discriminate against any applicant or employee based on age, race, gender, color, religion, national origin, ancestry, disability, marital status, covered veteran status, sexual orientation, gender identity and/or expression, genetic information, status with respect to public assistance or any other characteristic protected by state, federal, or local law.