Marketing Specialist, Sports

Company Description

Do you want to work with bright, talented individuals who take pride in their work and also know how to have fun?! You've come to the right place.

BCD Meetings & Events is one of the leading global providers of meetings, group incentive travel and creative services for some of the world's biggest brands. Our unique difference is that we bring together resources at a local level, centralize processes on a regional level and leverage our global presence to deliver the value and results our clients set out to achieve. We work collaboratively, creatively, and passionately – and look to hire experts who do the same.

We are headquartered in Chicago, with locations in 40+ countries across the Americas, Europe, Middle East, Africa and Asia Pacific – a combined global work force of more than 1,000 resources and annual sales volume of approximately $850 million. We are an independently managed operating company of BCD Holdings N.V. and a sister organization of BCD Travel, the world's third-largest travel management company. We are proud of that. We are also one of the best places to work because of our fundamental commitment to our employees. To find out more about our company, visit us at http://www.bcdme.com/.

Job Description

We currently have an exciting opportunity for a Marketing Specialist for our BCD Sports division based in our Chicago Headquarters office. The Marketing Specialist is responsible for executing marketing and communications strategies and deliverables within BCD Meetings & Events BCD Sports division. Reporting to the Director, Global Marketing Services, and the role will also have certain business development responsibility including lead generation, sale presentations, etc.

Job Specific Essential Duties and Responsibilities:

• Work with Director, Global Marketing Services and BCD Sports leadership to define marketing strategy and objectives for BCD Sports
• Create and execute tactical plan to support marketing strategy and objectives for BCD Sports
• Manage timelines and work flow on marketing projects, and provide monthly reporting of marketing objectives met and projects completed
• Responsible for BCD Sports brand management worldwide
• Content development for print, digital and internal communications
• Manage creation of all print and digital marketing collateral
• Manage creative services requests (in-house development and/or out-source contractors)
• Develop and distribute creative campaigns to showcase key products and services to generate leads
• Manage industry event participations (primarily U.S. with global oversight)
• Manage and execute all advertising initiatives including analysis of spend/ROI
• Build and distribute campaigns related to BCD Sports offerings
• Increase brand awareness in BCD Sports target verticals
• Assist with business development opportunities such as presentation development, in-person sales presentations, etc.
• Work independently in the absence of supervision
• Work in a fast-paced, deadline-driven and highly collaborative environment (while having FUN!)
• Assumes and performs other duties and responsibilities not specifically outlined herein, as requested

Qualifications

Transferable Skills:

• Knowledge of meetings & events industry preferred
• Knowledge of sports travel and entertainment industry preferred
• Knowledge of creative and print production process
• Ability to develop creative concepts and execute small-scale graphic design needs
• Experience with marketing automation tools and email campaign development
• Knowledge of marketing strategy and communications tactics
• Ability to work independently, developing action plans and implementing initiatives
• Ability to embrace diversity-working effectively with people who have backgrounds, skills, and attitudes different from their own.
• Capability of maintaining a favorable company image when interfacing with outside sources.
• Capability of identifying customer needs-listening to information, asking probing questions, applying knowledge, associating solutions.
• Excellent oral and written communications skills, including public speaking and presentations
• Professional manner and appearance

Qualifications:

• 1-3 years overall industry experience (preferred)
• 3-5 years marketing communications experience
• Marketing, Public Relations, Journalism degree
• Excellent writing skills (print and digital)
• Moderate graphic design skills
• Proficient in Microsoft Office
• Proficient in Adobe InDesign Suite

Additional Information

All your information will be kept confidential according to EEO guidelines.