About verse.
At verse. we’re not just another content agency, we’re the pioneers of impactful storytelling. As a leading digital content marketing agency, we partner with some of the world’s most recognisable enterprise-level brands across hospitality, leisure, and tourism to create content that doesn’t just meet the brief, but shapes it.
From global hotel chains to major leisure venues, our clients trust us to deliver omnichannel content strategies at scale, fuelled by creativity, data-driven insights, and cutting-edge AI-powered tools. We combine the art of storytelling with the science of digital efficiency, localising content to resonate with audiences anywhere in the world, no matter how diverse or dynamic.
If you thrive on shaping market-leading campaigns, pushing creative boundaries, and working with global brands, then verse. is where you belong. We’re growing fast, innovating faster, and looking for a Marketing Strategist ready to make their mark.
The Role: Marketing Strategist
This is your opportunity to play a central role in shaping the campaigns that drive our clients’ success. As a Marketing Strategist, you’ll lead the ideation, creation, and execution of comprehensive, cross-channel strategies that captivate audiences and deliver measurable results. You’ll champion AI and automation tools to streamline workflows, personalise campaigns, and maximise impact without compromising quality.
Collaborating with our creative, technical, email, and content delivery teams, you’ll turn ideas into actionable campaigns—on time, on-brand, and on point. Your work will elevate content experiences, setting a new standard for excellence in the industries we serve.
Why Join Verse?
- Work with iconic brands in the hospitality, leisure, and tourism sectors, helping them tell stories that matter.
- Lead innovation with a team that embraces AI, automation, and emerging technologies to stay ahead of the curve.
- Be part of a fast-growing, forward-thinking agency where creativity and strategy go hand in hand.
- Thrive in a collaborative culture that values bold ideas, diverse thinking, and career growth.
- Shape the future: Play a key role in delivering content at scale for global audiences.
What You’ll Be Doing:Strategic Leadership:
- Develop innovative, data-driven marketing strategies tailored to client goals.
- Bring big ideas to life—taking campaigns from ideation to seamless execution.
- Use AI and predictive analytics to optimise content strategies, uncover insights, and anticipate trends.
Creative Vision:
- Build campaigns that inspire—balancing creative flair with business results.
- Collaborate with creative and content teams to ensure campaigns are on-brand, engaging, and visually powerful.
AI & Automation Integration:
- Leverage AI-powered tools to automate content creation, workflows, and performance reporting.
- Drive personalisation at scale, ensuring content resonates locally and globally.
Content Localisation & Execution:
- Lead the development of campaign calendars and oversee timely, high-quality content delivery.
- Localise content for global audiences—ensuring cultural relevance and consistency.
Performance & Innovation:
- Use analytics to track KPIs, report on campaign success, and identify optimisation opportunities.
- Stay ahead of industry trends and emerging technologies, positioning Verse as a thought leader in content innovation.
What You Bring:
- 5+ years of experience in marketing strategy, ideally within hospitality, leisure, tourism, or for enterprise clients.
- Proven expertise in omnichannel content marketing across social, web, email, SEO, and paid media.
- Experience localising content at scale for global brands, with an eye for cultural nuance and audience relevance.
- A strong grasp of SEO, content optimisation, and the role of content in driving organic growth.
- Familiarity with marketing AI and automation tools like Make, Zapier, HubSpot, SEMrush, and content generation platforms (ChatGPT, Adobe Firefly).
- A data-driven mindset, with a knack for turning insights into strategy and results.
- Exceptional client communication skills and the ability to build trusted partnerships with senior stakeholders.
- A balance of creative thinking and strategic focus, ensuring campaigns are bold, impactful, and measurable.
Bonus Skills:
- Experience with paid media campaigns and aligning content with paid strategies.
- Technical know-how: familiarity with CMS platforms, email tools (HubSpot, Mailchimp), and basic HTML/CSS.
- Leadership & mentorship experience, helping guide junior team members to success.
What We Offer:
- 🏝 Holiday allowance - 33 days including Bank Holidays with the opportunity to buy more.
- 💻 MacBook Pro, keyboard, mouse, and external screen
- 💷 Tonnes of discounts at restaurants, shops, and gyms
- 🚗 Tax-efficient ways to buy an electric car, bike, and new tech
- 🩺 Impressive health, mental health & wellbeing support
- 💰 Workplace pension scheme
- 👩💻 👨👩👧👦 🚴♀️ Flexible working hours
- 🥳 Company retreats and socials
- 🌍 Remote working
At verse. we’re not about cookie-cutter strategies. We’re about creating content experiences that matter & drive exceptional results—and you’ll be at the forefront of that mission. You’ll have the freedom to innovate, the tools to deliver, and a team that thrives on collaboration.
At verse. we're passionate about making a positive impact on the world around us. Whether it’s reducing our environmental footprint or supporting our community, we’re always looking for ways to do better. Joining our team means you’ll have the chance to get involved in meaningful initiatives that align with our values and contribute to a more sustainable future.
If you’re ready to shape the future of content marketing, let’s talk.