Marketing Technology Lead
CarwowOUR MISSION
To become the car-changing destination of choice. By combining technology, media and deep automotive expertise, we've turned how people buy, sell, advertise and lease cars on its head.
What started as a simple reviews site is now one of the largest online car-changing destinations in Europe. Last year alone we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service.
In 2024 we went big and acquired Autovia - creators of AutoExpress and Evo magazines - doubling our audience overnight. Together we now have one of the biggest YouTube channels in the world with almost 10m subscribers and over 1.1 billion annual views, while we sell 1.2 million print copies of our magazines and have an annual web content reach over 350million.
And we’re a long way from done!
ABOUT THE TEAM
Marketing Automation sits in the Growth Marketing team, which is responsible for running our paid marketing activity, driving trading performance and orchestrating campaigns both for carwow and our advertising partners. The role will report to our Senior Growth Marketing Manager.
The newly created role of Marketing Technology Lead will act as the bridge between the businesses requirements and our MarTech stack. You will work with key stakeholders across teams to build and segment audiences and deploy customer experiences to drive business outcomes whilst protecting UX. This is a pivotal role in how we orchestrate customer journeys across multiple use cases both on and off the carwow platforms.
KEY RESPONSIBILITIES
We’re looking for a data driven, technology literate person who will inspire the business to make the best use of our platforms. You’ll work closely with multiple departments to conceive and develop use cases which will exploit our capabilities and drive results.
You’ll own the creation, execution and optimisation of audiences and report results back - continuously looking for further opportunities.
You’ll advise stakeholders on approach, capabilities and testing methodologies and become a conduit between the business, its requirements and our key partners.
You must at all times strive to act in the customers’ best interest, delivering honest, fair, and professional services.
KEY REQUIREMENTS
Please note: We know that no candidate will be the perfect match for all we've listed in this posting, so we’d encourage you to apply if you feel you're close to the brief but not an exact match. Ideally you’ll have:
Knowledge of managing a Customer Data Platform (CDP) within a wider martech stack (BlueConic experience is preferable but not essential)
Experience in devising and implementing campaigns that maximise conversions and revenue, whilst ensuring user experience is optimised
Experience developing and executing A/B and multivariate tests
Ability to help supercharge data-collection opportunities including but not limited to orchestrating the means of collecting and utilising our first party data and evolving identity management across all sites
Ability to work closely with our Marketing, Media, Product Management team, stakeholders and partners to collate use cases and formulate clear briefs, outlining testing criteria and performance hypotheses
Experience of working with a Data & Analytics team to establish data collection, and measurement frameworks, and to be able to report on campaign performance
Ability to manage our day-to-day requirements to ensure experiences are prioritised and activated promptly
Experience of profiling audiences to determine/interpret behaviours and propensity to convert
Experience running training and workshops and producing reports for key stakeholders and the wider business, translating technical concepts to non-tech audiences
Some HTML, CSS and Javascript skills are desirable but not essential
WHAT’S IN IT FOR YOU
Work from office in Victoria 3 days a week
💸 Competitive comp package
🌴 28 days' holiday increasing to 35 with length of service, plus extras for house moves, weddings and more!
📈 Employee-friendly share options
💰 Pension scheme via Royal London - up to 5% company contribution
❤️🩹 Vitality private healthcare insurance
💵 Life Assurance - 4x annual salary
💚 Monthly coaching sessions with Spill - our mental wellbeing partner
👪 Inclusive parental, partner and shared parental leave including up to 20 weeks' full pay maternity and shared parental leave, and 8 weeks' full partner pay, as well as fertility treatment and pregnancy loss policies
🧒🏽 Bubble childcare support and discounted nanny fees for little ones
🏖️ 'Work from abroad for a month' annual scheme
🧠 Generous learning and development budget
🖥️ £500/€550 home office budget
Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.