Paid Media Manager
InfluencerWho are we?
We are the originators of influencer marketing.
Influencer is an agency built at the intersection of creativity, data, and technology with a unique ‘people power & platform power’ approach.
From big brand launches to shifting perceptions and from riding fast trends to driving footfall, Influencer builds ideas with impact to deliver outcomes that drive your business forward via an unmatched client experience.
Campaigns are underpinned by Influencer’s game-changing proprietary technologies, which are supercharged by official partnerships and data integrations with the world’s leading social platforms for real-time and accurate reporting. Influencer is an Official Global Marketing Partner of both TikTok and Meta.
We believe the more tangible, scaled outcomes that creators produce drive impact beyond just likes and impressions. Influencer is championing the ‘True Human Influence’ movement; on a mission for creator campaigns to be judged in the same way as other media activations.
Founded by OG YouTube creator Caspar Lee & entrepreneur Ben Jeffries, Influencer has been helping brands navigate the ever-evolving influencer marketing landscape since 2015. In that time they have developed valuable knowledge, experience, and technology that have enabled them to deliver thousands of campaigns, for hundreds of brands in markets across the world. Today, Influencer has a team of 120+ of the best talent in the industry, working across Europe, North America, and the Middle East. From Google to Coca-Cola, from Amazon to Microsoft, and from TikTok to Meta - they work with companies, brands, and agencies across every vertical, building meaningful relationships between brands, creators, and their audiences.
Job Title
Paid Media Manager
Reporting of the role
This role reports to Associate Paid Media Director
Overview of the job
As the Paid Media Manager at Influencer, you will be responsible for the day to day campaign set-up, trafficking, optimisation and reporting of paid social campaigns built around Influencer content. You will work closely with the Associate Paid Media Director, supporting the management of all paid media accounts, clients relationships and helping to educate internal teams on innovations and best practices for combining influencer marketing and paid media distribution.
3 best things about the job
You will be part of a friendly and collaborative team, made up of high-performing, motivated individuals.
You will be managing a diverse portfolio of clients and impactful paid campaigns that collaborating with top-tier influencers across platforms
Constant learning and professional development with training budgets and Career Framework approach to levelling, ensuring our compensation and progression is competitive
Measures of success – In the first few months, you would have:
A proactive approach in building a good relationships with clients and exceptional attention to detail campaigns management
Ensuring best-in-class campaign delivery on platforms like Meta & TikTok, with minimal delivery issues.
Take a data-driven approach to analysing and reporting on campaign performance on a weekly, monthly, and quarterly basis.
Stay up-to-date with industry trends, platform updates and best practices. (platform relationship)
Roles & Responsibilities:
Work in partnership with the Associate Media Director to analyse and set up campaigns that align with the media plan
Develop and execute paid social strategies that align with performance and organic goals.
Monitor, analyse and optimise campaigns; identify optimisation for improving and scaling performance, and deliver insightful campaign reporting to measure the effectiveness of campaigns; as well as KPIs being met.
Collaborate with the creative strategy and production team(measurement team etc) to develop industry best practice creatives that drive engagement and conversions.
Build a close working relationship with the Client Services team to provide ongoing support and analysis of paid media campaigns and their performance
Maintain knowledge of industry best practices and product solutions, and support in the upskilling and education of internal teams in paid social with the objective of growing our existing business partnerships
What you will need:
Minimum of 3 years hands-on experience managing Meta and TikTok Ads.
Excellent communication and interpersonal skills to liaise effectively with clients and team members.
Data-driven mindset, with the ability to analyse and act on performance metrics
Demonstrated ability to manage budgets and creatives and be comfortable analysing campaign data and report to Associate Paid Media Director on any changes or needs of the campaigns.
Understand trackable conversions, ROAS and be able to report on it to the wider business
Organised, meticulous about meeting KPIs with excellent attention to detail
Knowledge of the influencer marketing industry is desirable
A few of our core benefits:
Private Healthcare through Vitality
Wellbeing support through Vitality including EAP & Mental Health cover
25 days of Annual Leave (+ Bank Holidays which can be flexed to your needs)
For more information on our benefits, perks and what makes us unique, please visit our website here
At Influencer, we’re committed to cultivating an environment that promotes diversity, equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work everyday, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We are committed to embedding Diversity, Equity & Inclusion into everything we do at Influencer, making it part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.