OMNI Retail Enterprises operates a lifestyle portfolio of digital storefronts and communities including home decor, apparel, health & wellness products, fitness & educational programs and more. Its goal is to support consumers through various life stages by providing unparalleled products and services to millions of consumers around the globe. Through the process of developing best in class commerce, content and community efforts, OMNI’s goal is to create solutions for everyday shoppers while harnessing the power of connection.
Our Paid Social Media Manager is the manager of all things paid social. This role reports to our Head of Performance & Retention Marketing and is responsible for driving results across social channels while nurturing community relations. With a customer success mindset, you’ll understand the social media landscape and each channel’s evolving dialogue. You’ll manage A/B creative testing, audience segmentation and execution, and social platform ecommerce integrations.
Key Responsibilities:
- Manage paid social campaigns across Meta, TikTok, Pinterest, and others as necessary
- Deliver engagement and conversion results against company KPIs for each channel
- Manage paid social audience segmentation strategy and optimizations
- Manage A/B creative testing across all paid social platforms
- Respond to community-written comments, questions and inquiries as needed
- Understanding products by brand, and being able to inform and educate users on product-related questions
- Comfortable and experienced in posting content across apps, Instagram, YouTube, TikTok, and more.
- Work collaboratively with fellow social team members, influencer teams, production, creative and paid to provide users with best-in-class content
- Create weekly and monthly customer insight reports, providing internal stakeholders with product feedback, top user inquiries and additional information pertaining to brand or business matters
Experience and Qualifications:
- 4+ years' experience within the social media setting
- Excellent grammar and communication skills
- Bachelor’s degree in marketing, journalism, or communications
- Creative and innovative thinker
- Ability to recognize different needs based on different social platforms
- Strong organizational and communication skills required.