Performance Marketing Executive
CarwowOUR MISSION
To become the car-changing destination of choice. By combining technology, media and deep automotive expertise, we've turned how people buy, sell, advertise and lease cars on its head.
What started as a simple reviews site is now one of the largest online car-changing destinations in Europe. Last year alone we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service.
In 2024 we went big and acquired Autovia - creators of AutoExpress and Evo magazines - doubling our audience overnight. Together we now have one of the biggest YouTube channels in the world with almost 10m subscribers and over 1.1 billion annual views, while we sell 1.2 million print copies of our magazines and have an annual web content reach over 350million.
And we’re a long way from done!
YOUR MISSION
As a Performance marketing executive, you'll play a key role in supporting the success of our paid search activity across platforms like Google Search, Bing, Performance Max, and Vehicle Ads. You'll gain hands-on experience in campaign execution, data analysis, and reporting, working closely with our Performance Marketing Managers to learn the intricacies of paid search strategy and optimisation. A passion for data and a desire to learn the latest industry trends are essential.
KEY RESPONSIBILITIES
Campaign Support and Optimisation: Assist in the execution and optimisation of paid search campaigns across Google and Bing, including campaign setup, keyword research, ad copywriting, and performance monitoring. Identify areas for improvement and contribute to optimisation efforts.
Data Analysis and Reporting: Support the analysis of campaign performance metrics, helping to identify trends and insights. Assist in the preparation of regular performance reports and dashboards.
Strategic Support: Contribute to the development of paid search strategies by assisting with research, competitive analysis, and brainstorming new ideas. Learn how paid search integrates with overall growth strategies.
Cross-Functional Collaboration: Support collaboration with local market teams, organic search, and marketing analytics by assisting with communication, data sharing, and coordination of activities.
Learning and Innovation: Stay up-to-date with industry trends and emerging technologies in paid search. Contribute to the testing and implementation of new ideas, under the guidance of senior team members.
Communication and Reporting: Assist in the preparation of presentations and reports for stakeholders. Learn to effectively communicate campaign performance and contribute to discussions about strategy and recommendations.
WHAT YOU'LL NEED
6 months - 1 year of experience in paid search, including experience with Google Ads and Bing Ads.
Familiarity with data analysis tools such as Excel (essential), and experience with Tableau or SQL is a plus.
Strong communication and interpersonal skills, with the ability to collaborate effectively within a team.
A proactive and self-motivated approach, with the ability to learn quickly and contribute effectively as part of a team.
Experience with Performance Max campaigns is a plus.
Fluency in English is essential; Spanish or German is a plus.
Bachelor's degree in engineering, mathematics, statistics, business, finance, IT or related discipline will be highly regarded but not mandatory
INTERVIEW PROCESS
Video call with one of our Talent Partners
Video interview with team members
In-office interview presenting back a take-home-task with Hiring Manager + Performance Marketing Manager
WHAT’S IN IT FOR YOU
💸 Competitive comp package
🌴 28 days' holiday increasing to 35 with length of service, plus extras for house moves, weddings and more!
📈 Employee-friendly share options
💰 Pension scheme via Royal London - up to 5% company contribution
❤️🩹 Vitality private healthcare insurance
💵 Life Assurance - 4x annual salary
💚 Monthly coaching sessions with Spill - our mental wellbeing partner
👪 Inclusive parental, partner and shared parental leave including up to 20 weeks' full pay maternity and shared parental leave, and 8 weeks' full partner pay, as well as fertility treatment and pregnancy loss policies
🧒🏽 Bubble childcare support and discounted nanny fees for little ones
🏖️ 'Work from abroad for a month' annual scheme
🧠 Generous learning and development budget
🖥️ £500/€550 home office budget
Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.