Performance Marketing Manager

Performance Marketing Manager | Hybrid work from our office in Marylebone

Who we are:

We’re Free Soul, the brand that lets you define wellness because no two journeys are ever the same. We shine a light on the unfiltered journey to well-being, not the industry-standard kind, but the simple, real notion of being well.

How do we do it? By creating expertly formulated products with clinically tested ingredients that support every woman’s unique needs. We’re Free Soul, where health meets unapologetic realness.

Our team is growing, and we have some ambitious goals. So we’re looking for a Demand Planner to play a part in our journey.

Working at Free Soul is more than just a job—it’s a purpose, a mission where every team member cares deeply about what we’re working towards.

Here, everyone’s welcome. Our community isn’t just our customers; it’s our team, creators, and everyone we connect with, built on trust, integrity, and a shared passion.

We’re all in—100%. We back each other, go above and beyond for our community and adapt to the evolving needs of our customers. Flexibility is our strength, and we never do things halfway. From products to projects, we do it right because we’re committed to supporting every stage of her wellness journey.

We own the women’s nutrition space by doing things differently—liberating, not restricting. We celebrate all aspects of womanhood, quirks, flaws, and all, reflecting real female journeys and giving everyone the freedom to be themselves. When our team’s individuality shines, so do our best ideas.

That’s what makes Free Soul a truly special place to work.

The Role:

We are looking for a highly analytical and results-driven Performance Marketing Manager to take ownership of our Paid Social and Paid Search channels. This role is pivotal in driving new customer acquisition, revenue growth, and brand visibility. You will be responsible for managing budgets, optimising campaigns, and scaling performance across multiple platforms.

Key Responsibilities:

Paid Social (Meta, TikTok, Snapchat, etc.):

• Plan, execute, and optimise paid social campaigns to drive acquisition and revenue
• Manage campaign structures, audience segmentation, creative testing, and bid strategies
• Collaborate with the creative team to produce high-performing ads tailored to platform requirements
• Analyse performance data and develop actionable insights to refine campaign strategies

Google Ads (Search, Shopping, YouTube, etc.):

• Build and manage Google Ads campaigns, ensuring strong ROAS and CAC performance
• Optimise keyword targeting, ad copy, and landing pages for search and shopping campaigns
• Leverage audience and remarketing strategies to improve conversion rates and lifetime value
• Explore opportunities in YouTube ads & Demand Gen to expand brand awareness and reach

Performance Analysis & Reporting:

• Monitor, analyse, and report on campaign performance, providing weekly and monthly updates
• Own the performance marketing budget, ensuring efficient spend and alignment with business goals
• A/B test creatives, copy, audiences, and landing pages to continually improve performance

Strategy & Innovation:

• Identify and test new paid media opportunities to drive incremental growth
• Stay ahead of industry trends and platform updates to maintain a competitive edge
• Work collaboratively with the CRM and content teams to align messaging across the customer journey

What We’re Looking For:

• 5+ years of experience in managing Paid Social and Google Ads campaigns, ideally for a D2C brand
• Proven track record of hitting acquisition and revenue targets in a competitive market
• Strong analytical skills with experience using Google Analytics, Meta Ads Manager, Fospha, Northbeam and other performance tools
• Creative mindset with an ability to collaborate on ad concepts and test new formats
• Highly organised, with the ability to manage multiple campaigns and priorities simultaneously
• Proactive, data-driven, and passionate about driving results

What you'll get in return

• Adjustable working around core working hours of 10:30-4:30
• Free Soul product pantry - access to a variety of FS products in the office
• Your 3 monthly FS essentials - free!
• 30% friends and family discount
• Hybrid working: 3 days in the office per week
• Dog-friendly office
• Access to Vitality health insurance post-probation
• Monthly team socials, lunch & learns and internal events
• Work laptop and full desk set-up
• Pension plan
• A brand-new office environment, designed to be an inspiring place to work, collaborate and grow