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Principal Event Marketing Manager

Workday
Full-time
On-site
London, United Kingdom

Your work days are brighter here.

At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

About the Team

The EMEA Principal Events Manager is part of a team responsible for the project management and execution of a defined portfolio of event programmes designed for Workday employees, customers, prospective customers, alliance partners, press, and analysts. This position supports the development of new and existing events, and ensures that all related activities support the overall strategy set forth by each event owner.

About the Role

  • Project lead for assigned events, responsible for event planning, execution and return on investment tracking.

  • General logistics which include, but are not limited to, venue research and selection; staffing assignments; staff and attendee communication

  • Ensure the successful planning the portfolio’s events which include conferences, partner summits, executive meetings, and prospective and current customer events.

  • Ensure programmes remain within budget, meet programmatic goals, and reflect favourably on the Workday brand.

  • Coordination across but not limited to; food and beverage, ancillary event management, registration services, website and registration development, creative Services, technical production, speaker management, vendors and suppliers, and branded merchandise.

  • Regularly survey and analyse feedback from event attendees and collaborators to ensure identified objectives are being met.

  • Develop and run project achievement and tracker for each assigned program.

  • Provide support to plan and deliver large pan-European programs i.e. Elevate EMEA

  • Maintain or improve service levels for internal clients and program colleagues.

  • Collaborate with cross-functional teams and support detailed coordinated marketing plans as applicable.

  • Proactively bring new insights and improved processes to the team for consideration. Push yourself, the unit, and your colleagues in Event Marketing to think differently and produce extraordinarily.

  • Continually identify, propose, and implement cost-savings opportunities.

  • Engage appropriate counterparts outside of Workday to gain best-practice knowledge and market trends which enhance our events.

  • Partner on other Event Marketing programmes as requested based on need or opportunity.

About You

Basic Qualifications

  • Minimum 8 years of proven experience in corporate event planning and execution.

  • Demonstrated experience applying budget management principles and practices.

Other Qualifications

  • Bachelor's degree in Event Management, Hospitality, or a related field.

  • Proven ability to work effectively as part of a collaborative team.

  • Demonstrated proficiency in Google Workspace applications (Docs, Sheets, Slides, etc.).

  • Excellent verbal and written communication skills.

  • Experience in a fast-paced work environment.

  • Strong problem solving and critical thinking skills

  • Ability to work and excel in highly matrixed organisations.

  • High attention to detail and accuracy.



Our Approach to Flexible Work
 

With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!