Product Marketing Director: Data Products

Dynata is looking for an experienced product marketing leader to lead us through the next stages of product growth.  

 Dynata is one of the world’s leading single providers of first-party data contributed by people who opt-in to member-based panels that the company manages and maintains. With a reach that encompasses 60+ million people globally and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The company has built innovative data services and solutions around this core asset to bring the voice of the individual to the entire marketing spectrum, from market research to marketing and advertising. Dynata serves nearly 6,000 market research agencies, media and advertising agencies, consulting & investment firms and healthcare and corporate customers in the Americas, Europe, and Asia-Pacific.

As a Product Marketing Director, you will be responsible for articulating the value of our full product portfolio, building compelling product positioning and messaging, and creating sales enablement and marketing campaigns. We will look to you to deeply understand our buyers, competitive insights and using those insights to guide what we offer, how we sell, and why we build it. 

The Role: 

• Help build the product narrative – Currently, Dynata’s materials aren’t reflective of our full product / tech offerings.  This person will be responsible for building our product portfolio and customer talk track. 

• Define GTM strategy, positioning, value proposition, and messaging of existing and new products and solutions. 

• Sales needs assessment – Identify the resource and functional challenges that the various sales teams are having and provide the necessary support in terms of go-to-market support, pitch decks, selling tools, win/loss assessments, etc. and deliver these through Sales Enablement. 

• Create sales enablement collateral (case studies in particular) and tools and educate the sales teams what we offer and how we sell. 

• Lead new product launch – from strategy, planning to execution. 

• Develop and implement programs to achieve KPIs – Ensure products are meeting sales objectives, new business targets, etc.  Improve sell through. 

• Ongoing website / material updates.   

About you: 

• Bachelor’s Degree, MBA preferred 

• 8-10+ years of relevant product marketing experience in high growth B2B Technology or SaaS platforms 

• Natural collaborator with willingness to drive hands on tactical execution 

• A self-motivated individual capable of working in a fast-paced, dynamic business environment 

• Excellent written, verbal, interpersonal, and presentation skills 

We Offer

In addition to a competitive salary and bonus scheme; we offer a generous benefit package which is continually reviewed in order to offer the best options for our staff. We offer:

• Activity Pass
• Apple Products
• Bespoke Benefits website with discounts in over 1000 High Street brands
• Cycle scheme
• Dental Scheme
• Health Cash Plan Benefit
• EAP and Health related assistance
• Family friendly policies
• Generous Holiday Entitlement – 25 days increasing by 1 day every 2 years up to a max of 30
• GIVE – Our community involvement initiative, where we Get Involved, Volunteer and Engage.
• Health Cash Plan
• Health Screening
• Income Protection Plan
• Learning Management System available through the HR system providing free access to thousands of online training modules and personal development programs
• Life Assurance
• Medical, Health and more benefits

At Dynata, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. Dynata welcomes and encourages applications from people with disabilities. We are committed to an inclusive work culture for all our employees. Accommodations by request can be made for all aspects of the selection process.