As the Product Marketing Manager at XTM, you will drive the go-to-market strategy through crafting compelling messaging and storytelling, executing campaigns with a customer-first mentality, and positioning us as industry leaders with targeted buyers and influencers. You’ll utilise the talent within cross-functional teams and synthesise ideas that arise in an uncomplicated and impactful way.
We are a Private Equity backed Organisation with the opportunity of M&As, so the ideal candidate needs to be someone with a thirst to learn and develop, ready to grow and influence the impact of Product Marketing across a portfolio product set by expanding Customer Marketing and Analyst Relations.
What you will be doing:
Strategy and Expertise
- Go to market – Define use cases, product messaging and positioning, value propositions, and customer profiles to showcase the value of the XTM portfolio
- Become a subject matter expert in Translation Management software with an in-depth understanding of the market and products, including overall value proposition, features, functionality and the verticals and use cases in which they are relevant
- Conduct market research to stay informed about industry trends, competitive landscape, and customer needs
Demand Generation & Sales
- Develop tools and training to support the full sales cycle, including product demos, sales training, reference architectures, and competitive intelligence to the field
- Deliver key messages that enable our marketing team to execute high-quality digital and event-based campaigns and programs. Work closely with our demand generation teams to drive pipeline for the sales organisation
Communication and Storytelling
- Drive the core message and strategy for customer-facing materials
- Lead the creation of marketing collateral, including product sheets, case studies, whitepapers, and other materials to support the sales process using customer-friendly and accessible language
- Craft compelling product messaging and positioning that addresses the needs and solutions of our customers
- Create differentiated value propositions and communicate the value of our product by addressing the needs of our customers without using jargon
Cross functional Relationships
- Engage with all levels of the organisation to understand pain points and opportunities (including C-suite)
- Collaborate with design and content teams to ensure consistency in branding and messaging
- Partner closely with product management to ensure we are delivering on end to end scenarios that meet customer needs and to execute world-class product and feature launches
- Provide sales teams with the tools and resources they need to effectively communicate the value proposition and features of our SaaS products
- Develop and deliver product training and host thought leadership sessions for internal teams and external partners
About you:
- 5+ years of product marketing or solutions marketing experience at an enterprise-focused and fast growing software or SaaS company is a must
- Bachelor's degree in Marketing, Business, or a related field
- Exceptional written and verbal communication and presentation skills; as well as strong messaging skills
- Proven track record of marketing to highly technical audiences
- Experience in taking a product from conceptualization through to launch in collaboration with other departments
- Proven ability to think strategically, prioritise, problem solve and execute independently
- Solid project management skills to manage multiple priorities in a dynamic environment
- Experience with marketing automation and CRM systems. HubSpot experience is a plus
- Partner Marketing experience is desired (but not essential)
- Some travel as required, including 1/x month travel to London for team meetings