The Product Marketing Manager in EMEA is responsible for supporting the development and delivery of strategic, integrated, compelling and competitive product marketing messaging and positioning for our investment capabilities. Ensuring clear alignment to the broader marketing strategy and corporate messaging, as well as contributing directly to the business objectives across all relevant distribution channels, and countries. The role also plays a part in working closely together with relevant members of the Product & Channel Marketing team to ensure the brand’s overall content production reinforces our marketing messages, as appropriate.
This role is working 3 days per week in the office, 2 days per week at home.
How you'll spend your time
- Provide strategic product marketing communications, positioning, and programmes / initiatives for our investment capabilities to drive measurable results, that support the broader business objectives.
- Facilitate appropriate buy-in, awareness and understanding within the wider marketing team, as well as across the business, to enable successful delivery externally as well as in line with Columbia Threadneedle risk appetite and policies.
- Proactively assess emerging and evolving competitor positioning and approaches to ensure the brand is differentiated and on or ahead of broader marketing trends, and clearly supporting the commercial objectives of the business.
- Consistently lead by example and in line with company values and policies with immediate team as well as broader marketing team, and stakeholders - driving positive engagement throughout.
- Collaborate with relevant distribution and investment leaders to understand overall business, product, and distribution strategy, aligning these with the broader marketing objectives, and effectively managing stakeholders on an ongoing basis.
- Proactively collaborate with wider marketing team, to help deliver on the broader marketing strategy, key global initiatives, etc.
- Constructively challenge the norm to deliver significant step changes in client experience and commercial results.
- Serve as an expert and advocate for appropriate use of our brand and product messaging in accordance with broader product messaging and positioning, and brand and style guidelines.
To be successful in this role you will have
- Proven experience of investment management product knowledge within specific capabilities as well as strong understanding of relevant key target segments – able to gain immediate credibility and hit the ground running.
- Client focussed, and commercially driven with strong understanding of financial drivers / business requirements.
- Strong reputation as a sophisticated product marketing expert as demonstrated through past results.
- Good project management skills with a track record of delivery.
- Up to date on Marketing and industry trends.
- Results orientated and appetite to test and learn to constantly evolve what we do
- Data driven and digital first mindset
- Good influencing, collaborating and stakeholder management skills.
- Strong written and verbal skills.
- Strong change management skills.
It would be great if you also had
About Columbia Threadneedle Investments
Working at Columbia Threadneedle Investments you'll find growth and career opportunities across all of our businesses.
We're intentionally built to help you succeed. Our reach is expansive with a global team of 2,500 people working together. Our expertise is diverse with more than 650 investment professionals sharing global perspectives across all major asset classes and markets. Our clients have access to a broad array of investment strategies, and we have the capability to create bespoke solutions matched to clients' specific requirements.
Columbia Threadneedle is a people business and we recognise that our success is due to our talented people, who bring diversity of thought, complementary skills and capabilities. We are committed to providing an inclusive workplace that supports the diversity of our employees and reflects our broader communities and client-base.
We appreciate that work-life balance is an important factor for many when considering their next move so please discuss any flexible working requirements directly with your recruiter.
Full time
Permanent
Marketing/Product Management