Our client is a fast-growing player in the Telecoms BSS and Customer Experience market.
We are looking for someone to take a leading role in the creation of compelling content to enable successful marketing campaigns that ultimately create marketing qualified leads for the sales organisation.
The role involves:
- Collaborating with cross-functional teams to build compelling content
- Creation of sales enablement materials to assist the sales teams
- Creation of thought leadership material
- Copywriting
- Working closely with the growth marketing teams to run powerful campaigns that lead to marketing qualified leads - monitoring the performance in a data-driven fashion to improve the campaigns over time
- Contribute to the overall corporate messaging
- Analysing industry trends so that the marketing campaigns resonate with the end clients' needs (mostly Telco Service providers but also some enterprise customers)
- Competitor analysis
Requirements:
- 5 years in B2B marketing-related roles
- Experience working building content/marketing collateral focused on the global Telecoms market (a background in product marketing or content marketing)
- Copywriting skills; candidates must have 1st class English language skills with a keen eye for detail
- Ability to work across multi-functional teams
- Experience publishing thought leadership collateral
- Ideally, some experience engaging with analysts (not mandatory)
Please ignore the salary details listed - they package is flexible depending on the persons background