Job Title: Manager, Integrated Marketing
Function: Marketing
Summary
The Manager, Integrated Marketing will develop and execute digital strategies to sustain brand equity and drive market share. This role requires a deep understanding of the brand, its target audience, and its overarching vision and direction.
Key Responsibilities
- In-Season Execution:
- Lead product-focused storytelling and promotional events across homepage, email, and digital media.
- Manage in-season asset briefing, linking, and promotional communication strategies.
- Oversee cross-functional teams in developing and executing in-season assets, including giving feedback in project reviews, presenting assets to leadership, and managing updates to strategy and creative based on promotional changes.
- Collaboration:
- Build and maintain strong relationships with cross-functional teams, including creative, CRM, commercial planning, media, merchandising, online experience, digital production, and external agencies.
- Performance Analysis:
- Analyze performance metrics and the competitive landscape to refine marketing assets and adopt best practices.
- Collaborate with teams to ideate and execute test-and-learn initiatives across channels.
- Product Expertise:
- Serve as a product expert, taking assets from concept to creation.
- Support:
- Assist the Manager with miscellaneous tasks as needed.
Key Experiences and Qualifications
- Experience:
- 3–5 years of consumer marketing experience, with a focus on content marketing.
- Proven ability to translate product stories into compelling, customer-centric marketing messages.
- Skills:
- Strategic, data-driven thinker with strong analytical skills.
- Ability to glean insights and craft narratives from data.
- Exceptional prioritization and multitasking capabilities in a fast-paced environment.
- Team player with outstanding interpersonal skills to foster dynamic cross-functional relationships.
- High energy, adaptable, and comfortable with ambiguity.
- Results-driven mindset, both individually and team-focused.
- Self-starter with curiosity and a test-and-learn approach.
- Preferred Experience:
- Background in fashion and retail marketing.