Property Marketing Manager

Could you be Incommunities new Property Marketing Manager? We are looking for a marketing professional with experience of new build and shared ownership marketing to join us on a permanent basis. This is an exciting time to join us and play a pivotal role in the marketing of our growth programme, which is set to deliver around 350 new affordable homes per year up to 2030 across Yorkshire.

About us

We are a social housing landlord and one of the largest housing providers in the region with over 22,000 social and affordable homes, mainly in the Bradford district. We employ a talented workforce of nearly 1,000 people.

This year we’ve launched our five-year Corporate Strategy, which runs to 2029. Our purpose is to provide high quality homes, services, and support to our customers, so we’ve worked with colleagues and customers to find out what’s important to them. Our customers sit at the heart of what we do, and our colleagues are the people who’ll help us achieve our vision, which is to create the best customer experience to improve everyday lives.

Duties include:

• Work with the Director of Development and Regeneration to develop and implement a marketing strategy for the wider development and regeneration function, taking a place-based marketing approach.
• Develop our approach to stakeholder management and engagement, writing awards submissions, developing case studies and supporting with our presence at external events (e.g. UKREiiF).
• Maximise publicity and generate positive PR, internally and externally, around our growth and regeneration strategy as well as site specific pre and post sales release PR opportunities.
• Maintain an understanding of the housebuilding and Registered Provider sector, identifying key stakeholders and opportunities to raise awareness of the organisation within this network.
• Work with the Head of Sales and Aftercare to support the development of the sales and marketing service and to develop and implement the property marketing strategy.
• Manage all commercial marketing and lead generation activities to promote sales of homes across our developments, delivering against targets (volume and quality) for each development within an agreed budget.
• Lead on creating and delivering innovative marketing plans and campaigns for new home developments, across the lifecycle of the development, and analyse effectiveness post activity.
• Responsibility for co-ordinating the design and production of all marketing materials, including signage and printed materials to promote each development.
• Undertake market research to inform the approach to new schemes.
• Produce reports on marketing activity to show performance of campaigns and use results to improve future activity.
• Support with the design and set up of our on-site sales areas and show homes.
• Develop the homes section of the Incommunities website, structuring content and creating engaging and compelling content in various formats to promote our new developments to prospective customers.
• Develop and maintain our internal intranet pages.
• Create and maintain online platforms such as Right Move, Zoopla and On the Market.
• Manage the day-to-day marketing activities including the budget, preparing briefs, and coordinating the approval process while advising the Property Sales Advisors on brand and advertising guidelines.

• Minimum HND / Degree in Marketing or qualified by equivalent experience.
• Previous experience of managing marketing activities for a busy sales and marketing function in house building, construction or property marketing is essential.
• Experience in customer journey marketing using CRM systems (e.g. HubSpot / Salesforce Marketing Cloud).
• Experience analysing and measuring digital media campaigns, using analytical tools such as Google analytics.
• Proficient user of IT including Microsoft Office Suite.
• Experience of developing, maintaining, and delivering on marketing strategies to meet company objectives.
• Design (using Adobe suite) and photography skills would be beneficial but not essential.

• Circa £45,000 depending on experience
• West Yorkshire Pension Fund membership - Current employer contribution is 15.5%
• 28 days annual leave that increases with service plus bank holidays
• Option to buy and sell annual leave
• Training, development, and qualification opportunities
• Our Hub: our wellbeing and benefits site, with exclusive access to discounts and savings (at over 800 retailers)
• Corporate health scheme membership
• Agile and hybrid working
• Access to an Employee Assistance Programme
• Cycle to work scheme
• Local gym membership discounts.
• A team of trained Mental Health First Aiders who are available for colleagues to contact for support

Join Our Team!

We’re looking for great people to join us! At Incommunities, we’re committed to creating a workplace where everyone feels valued, included, and supported. We actively welcome applicants from all backgrounds, abilities, and experiences—because we know that diverse perspectives make us stronger.

Based in Bradford, a city known for its rich cultural diversity, we serve vibrant communities. As a social housing provider, we’re passionate about making a real difference by providing safe, affordable homes and improving lives.

Our recruitment process is designed to support you every step of the way. If you need any adjustments or assistance, just let us know.

We’re proud to be a Mindful Employer, committed to mental health and wellbeing. We also hold the ‘Committed’ Menopause Friendly Accreditation, recognising the importance of support in the workplace.

💡 Apply early! We review applications as they come in and may close the advert before the deadline.

Ready to make an impact? Come work with us!