Sales and Events Manager

Role: Sales and Events Manager (Corner Corner)  
Reports into: Managing Director – Broadwick Services  
Location: Corner Corner, Canada Water, London 
Contract Type: Full Time, Permanent (42.5 hours per week) 

Who we are: 

Broadwick is a multifaceted international company with headquarters in London who create, develop, own and operate a diverse portfolio of venues, spaces, events and experiences.    

Broadwick believe in redefining spaces and how people experience music, art, culture and recreation by breaking down the traditional barriers. Their history and heritage is deeply rooted in music, building a portfolio of 20 global festivals before selling the portfolio in 2019 to focus on their growing portfolio of venues that includes Printworks London, Depot Mayfield Manchester, Drumsheds London, Exhibition London and Magazine London.  

Collectively we strive to push boundaries and disrupt the cultural landscape by combining big thinking, bold ideas and commercial intelligence to produce spaces and experiences for discerning audiences in inspiring locations.  

Who Broadwick Spaces are:   

Broadwick Spaces is a business that is composed of three divisions: Broadwick Spaces, Broadwick Partner Spaces and Spaces & Stories. The Broadwick Spaces division includes venues we own or lease and host client events as well as music and culture. The Broadwick Partner Spaces includes venues we manage or operate with external partners; they focus on client hires. Spaces & Stories is a venue portfolio sales agency.  

Who KERB are:   

KERB is a dynamic street food company, specialising in nurturing and accelerating the growth of small food businesses. Through their markets and events, KERB provides a platform for over 100 carefully selected traders to showcase their diverse culinary talents. Known for their commitment to food quality and innovation, they create vibrant food experiences across London at key locations like Seven Dials Market.  

Who Corner Corner are:   

Located in Canada Water and developed as a collaboration between Broadwick Spaces and KERB, Corner Corner is a vibrant space that combines food, music, and community. With a rotating selection of food vendors and immersive cultural programming, Corner Corner is a destination for creativity, connection, and collaboration. 

Our team: 

We are made up of people who are passionate and dedicated to creating incredible spaces for people to enjoy with a lasting impact. We are a tight knit team full of supportive, talented people who are constantly pushing forward to our next new venue or project. 

What we’re looking for: 

We are seeking a dynamic Sales and Events Manager implement our sales strategy in partnership with KERB’s commercial team. This role will focus on driving revenue growth, managing incoming enquiries, and ensuring targets are consistently met across Corner Corner. 

What you’ll be accountable and responsible for: 

Sales and Events Management 

• Drive sales growth by proactively managing event bookings, building client relationships, and ensuring an exceptional customer journey from enquiry to event execution. 
• Develop and implement strategies to maximise venue bookings and revenue across all spaces, ensuring alignment with company targets.
• Act as the main point of contact for clients, delivering tailored proposals and responding promptly to enquiries to secure bookings. 
• Collaborate with clients to understand their needs and ensure events are delivered to a high standard, enhancing customer satisfaction and loyalty. 

Client Engagement and Relationship Management 

• Build and maintain strong relationships with both new and existing clients to encourage repeat business and positive referrals. 
• Actively seek opportunities to upsell additional services or packages to maximise revenue per event.
• Attend networking events and industry functions to promote the venue and build valuable connections within the industry. 

Operational Collaboration 

• Work closely with the operations team to ensure seamless event delivery, communicating client requirements and expectations clearly. 
• Coordinate with internal teams, including catering, AV, and facilities, to ensure all aspects of the event meet client expectations.
• Address any issues or changes during the event planning and execution process promptly and professionally. 

Sales Performance and Reporting 

• Monitor and report on sales performance, providing regular updates to senior management on key metrics, including revenue, conversion rates, and client feedback. 
• Identify areas for improvement in the sales process and propose actionable solutions to optimise performance.
• Maintain accurate records of client interactions, bookings, and revenue using the company CRM system. 

Team Development 

• Communicate team development needs and participate actively in personal and team growth. 

What you’ll need to have: 

• Proven experience (3+ years) in sales for large, multifaceted venues. 
• Commercial acumen and the ability to create, execute, and monitor sales strategies. 
• Experience delivering on sales targets, budgets, and KPIs. 
• Knowledge of the local venue market and relationships with key agents. 
• A calm, professional demeanour under pressure, with excellent client relationship management. 
• A proactive, solutions-driven approach to work.
• Strong communication skills, with the ability to engage with a broad range of stakeholders. 
• Proficiency with CRM systems, G-Suite, and Microsoft Office. 
• Demonstrated ability to collaborate with marketing and operations teams for successful outcomes. 

Nice to have: 

• Proficiency in Salesforce or similar CRM systems. 
• Relevant H&S qualification (IOSH / NEBOSH). 
• Personal License Holder or first aid qualification.