Sales Enablement Manager or Senior Manager, Marketing Services

Arizent’s mission is to advance professional communities across a variety of today’s most transformational industries, including Financial Services. We do this by uncovering powerful ideas, rallying industry leaders around them, and benchmarking their progress. Our services include the distribution of powerful content across digital channels, as well as making meaningful connections through our live events and peer networks. 

If you're interested in an organization that combines a storied 150-year legacy with a start-up mentality, we invite you to get to know us: www.arizent.com

About the Position

Arizent is looking for two Sales Enablement Managers (or Senior Managers) for our Marketing Services team that will be responsible for promoting our advertising solutions, custom content, event sponsorships, and lead generation programs. This role works in close partnership with the sales team, creating sales and marketing assets, evaluating customer needs and feedback, and refining our services offerings in collaboration with the leadership of Marketing Services, Sales, and Content Strategy teams. This role reports to the Director of Sales Enablement.

Core Responsibilities

Sales Enablement 

• Create sales assets and lead generation programs for the Marketing Services team to keep a steady stream of new business leads prioritized for the sales team
• Build outbound lead programs using Linkedin automation programs for sales team members 
• Evaluate client and prospect feedback to refine our services, delivery model and pricing to be competitive with industry standards

Content Creation

• Producing content that drives awareness and leads for our marketing services, including hosting webinars, writing blog posts, and disseminating newsletters to keep our prospects and clients informed.

Strategy and Planning

• Oversee campaign plans for promoting Marketing Services, including content planning, paid media promotions, organic social, email programs and organic search engine optimization. 
• Creating an SLA with the sales team outlining commitments and accountability for success.

Success Metrics 

• Lead Generation 
• Campaign Performance
• Customer Satisfaction
• Content Creation

Qualifications

• B2B marketing or sales strategy and planning 
• Strong organizational and project management skills
• Hands-on experience building integrated campaigns for advertising and marketing services
• Ability to analyze campaign performance and make data-driven decisions to drive results
• Comfort with Salesforce, Outreach.io/Salesloft, Linkedin ads and automation campaigns
• Strong leadership skills to host and plan events, both virtual and in person
• Strong communication skills and ability to build strong relationships with clients and prospects

Tools and Systems Used

• Salesforce, Google Analytics, Canva, Google Suite, LinkedIn, Zoom Webinars, Cvent (Event Management platform), Brightspot (Website CMS), Outreach.io or Salesloft

At Arizent, we believe that diversity is not just a policy; it's a source of strength and innovation. We are committed to fostering an inclusive workplace where all employees feel valued, respected, and empowered to bring their authentic selves to work. Our inclusive culture encourages individuals to reach their full potential. Our dedication to diversity and inclusion is reflected in our Employee Resource Groups (ERGs), which plays a crucial role in creating a supportive and enriching work environment. 

We offer a competitive compensation and benefits package.  Applicants are encouraged to include their salary expectations as final compensation is determined based on factors such as the candidate's work experience, knowledge, skills, and geographical location. Our comprehensive benefits package includes medical, dental, and vision coverage, along with disability and life insurance.  In addition to holiday pay, we offer parental leave, paid vacation, sick, personal, and mental health days, a 401k plan, a pretax transportation payment program, and a fitness reimbursement program.

As an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, height and weight, protected veteran status or any other protected status.

To apply for the position, please submit your resume and cover letter. We look forward to welcoming diverse and talented individuals to our team!