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Develop and implement comprehensive marketing strategies to enhance brand visibility and drive lead generation.
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Plan and execute marketing campaigns, including SEO/SEM, digital marketing, social media, email marketing, and print materials.
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Writing, editing, and proofreading marketing content, such as blog posts, newsletters, and social media posts.
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Manage and update the Lighthouse Enterprises website and social media profiles.
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Assist Sales Team in organizing and coordinating events like trade shows, webinars, product launches, and conferences. Manage event logistics, such as registration, venue booking, travel arrangements, promotional materials, and post-event follow-up for the sales and marketing teams.
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Collaborate with sales team with creating and updating sales presentations, proposals, and collateral.
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Monitor and analyze the effectiveness of marketing campaigns and suggest improvements. Report on key metrics and provide insights to improve future marketing efforts.
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Assist Sales Team in organizing and coordinating events like trade shows, webinars, product launches, and conferences. Manage event logistics, such as registration, venue booking, travel arrangements, promotional materials, and post-event follow-up for the sales and marketing teams.
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Coordinate with cross-functional teams, such as product development, design, and customer service, to align marketing and sales efforts.
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Coordinate with external vendors, designers, and printers for marketing materials.
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Ensure effective internal communication within the sales and marketing departments.
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Assist in budgeting and expense tracking for marketing campaigns and sales activities.
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Conduct market research to identify trends, customer preferences, and competitive insights.
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Assist in identifying potential markets, customer segments, and new business opportunities.