- Collaborate closely with channel owners to develop and implement 360 programs to support Oribe Hair Care in the professional channel.
- Translate global brand vision into salon specific strategies for the brand.
- Collaborate with Marketing and Product Development to align on all new product launches and commercial launches.
- Translate global launch plans and brand calendar into specific launch plans and calendars.
- Gather business intelligence on category market trends and share best practices.
- Innovate the consumer experience across all salon touchpoints with a strong focus on trial and service.
- Develop mix of tactics that strengthens brand relevance, meets sales goals and is consistent with brand strategies.
- Lead communication between Marketing and Sales -- facilitate and lead calls and meetings, and work to build consensus and alignment across departments.
- Lead the creation of sales materials (presentations and products used to sell in new launches, business development tools prospecting materials).
- Drive the creation of Salon assets (imagery, signage, POPs, decals, merchandising, etc) with the Marketing team and Graphic Design.
- Manage communication between IT, Sales, Inside Sales, and Marketing to manage look, feel, and functionality of OHC Pro.
- Collaborate with salon channel leadership on promotions and incentives that drive the business. Review and approve all promotions, buy-ins, and incentives.
- Act as presenter/facilitator with Sales team when needed.
- Maintain activation and launch calendars and trackers.
- Organize and maintain Dropbox of Sales resources.
- Track performance of initiatives against KPI s or comparable benchmarks. Consolidate performance and report to key stakeholders.
- Steer Marketing to develop initiatives that fit channel needs and provide Marketing with launches performance analysis.
- Collaborate with all necessary internal and external departments (Marketing, Sales, Education, Finance, Product Development, Supply Chain).
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