SBS Sales Marketing Manager
American ExpressYou Lead the Way. We’ve Got Your Back.
With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
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The Acquisition & Customer Marketing (ACM) team within the International Card Services Centre of Excellence (CoE) drives market success across a portfolio of international markets. The way we acquire, onboard, and grow engagement with our prospects and cardmembers across ICS is more important than ever to continue to enable the strong trajectory of ICS and growth contribution to American Express.
Reporting to the Director, Small Business (SBS) Sales Strategy within the International Card Services (ICS) CoE Team, this position will be responsible for leading multiple activities to accelerate SBS acquisition, with particular focus on the SBS Sales channel and its lead generation engine\: the successful candidate will drive impact by enabling strategic initiatives across markets, with initial focus on defining the right lead source mix, driving impact on many KPIs such as lead qualification rate and win rate.
The successful candidate will be expected to work across International Markets, across multiple projects simultaneously with many functional teams in order to implement these strategies and enhance the overall experience of ICS Cardmembers in International markets. The Manager will work closely with other ICS CoE teams, local markets, Product, Field Enablement and Analytics.
How you will make an impact in this role?
- Enable proper mapping of lead sources and their performance
- Define the lead source optimal status and create and implement a roadmap to improve the quality of each lead source
- Define the lead nurturing framework, non-limited to the creation of nurturing journeys and related marketing assets
- Build a community of best practice sharing and learnings across markets, including leading trainings and creation of how-to guides
- Lead key projects to improve the sales cycle and ensure full alignment with Sales Conduct
- Provide ongoing evaluation of strategic projects
- Partner with multiple teams to deliver reports and analytics to measure performance and inform future decisions
Minimum Qualifications:
- Strong track record of leadership with demonstrated relationship building skills and proven ability to influence without authority and drive projects with little direction.
- Exceptional Interpersonal/influence management skills with the ability to work across different executive levels, diverse functions and multiple cultures.
- Proven drive for results in both strategic development and execution.
- Strong verbal and written communication skills
- Previous experience in sales, marketing and/or project management, and a proven track record developing and implementing strategies in International markets
- The ability to stay calm under pressure and flexible amidst change
- Ability to operate independently and proactively in ambiguity
- Proven financial and commercial acumen with strong analytical and strategic skills
- Knowledge of Acquisition Marketing, Sales channel, and CRM tools (e.g. Oneforce) is a plus
We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:
- Competitive base salaries
- Bonus incentives
- Support for financial-well-being and retirement
- Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- Generous paid parental leave policies (depending on your location)
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.