Senior Analytics Manager, Measurement & Insights

Who are we?

We are the originators of influencer marketing.

Influencer is an agency built at the intersection of creativity, data, and technology with a unique ‘people power & platform power’ approach.

From big brand launches to shifting perceptions and from riding fast trends to driving footfall, Influencer builds ideas with impact to deliver outcomes that drive your business forward via an unmatched client experience.

Campaigns are underpinned by Influencer’s game-changing proprietary technologies, which are supercharged by official partnerships and data integrations with the world’s leading social platforms for real-time and accurate reporting. Influencer is an Official Global Marketing Partner of both TikTok and Meta.

We believe the more tangible, scaled outcomes that creators produce drive impact beyond just likes and impressions. Influencer is championing the ‘True Human Influence’ movement; on a mission for creator campaigns to be judged in the same way as other media activations.

Founded by OG YouTube creator Caspar Lee & entrepreneur Ben Jeffries, Influencer has been helping brands navigate the ever-evolving influencer marketing landscape since 2015. In that time they have developed valuable knowledge, experience, and technology that have enabled them to deliver thousands of campaigns, for hundreds of brands in markets across the world. Today, Influencer has a team of 120+ of the best talent in the industry, working across Europe, North America, and the Middle East. From Google to Coca-Cola, from Amazon to Microsoft, and from TikTok to Meta - they work with companies, brands, and agencies across every vertical, building meaningful relationships between brands, creators, and their audiences.

Job Title

Senior Analytics Manager

Reporting of the role

This role reports to Associate Measurement Director

Overview of the job

As a Senior Analytics Manager, you will take the lead on exciting measurement projects with world-leading brands, transforming complex data into actionable insights that drive client success. Your expertise in measurement capabilities such as brand lift studies and content effectiveness will be pivotal in assessing the success and impact of our influencer marketing campaigns. You will also play a key role in aiding on pitches, whether this be through bespoke measurement frameworks or leveraging insights to strengthen our strategy.

This role is ideal for a self-starter with a passion for innovation within the measurement and insights space who thrives in a fast-paced, collaborative environment. Your leadership will be essential in supporting the Associate Director to upskill internal teams on our measurement and insight capabilities. Additionally, you will contribute to thought leadership projects, positioning the agency as an industry leader in data-driven influencer marketing through the development and sharing of cutting-edge research.

3 best things about the job

• You’ll have the opportunity to have an active role in shaping the teams capabilities and products

• You’ll get access to develop market leading insight and research that we will champion externally as part of our marketing activity through vast amounts of data via proprietary and third party tools

• You’ll get to work directly on some of the worlds biggest brands and advertisers, showcasing the effectiveness of our campaigns to influential senior marketing leaders

Measures of success –

In the first few months, you would have:

• Embedded yourself with some of our key clients and their measurement needs and priorities

• Contributed to key pitches and proposals and successfully selling in our measurement capabilities as well as curating insights to support our strategic and creative ideas

• Delivered projects from leading global brands, providing them with data-driven insights and strategic recommendations to enhance their performance

Roles & Responsibilities:

• Lead and manage multiple research projects simultaneously, ensuring timely and high-quality delivery

• Post Campaign Analysis; Develop and execute research plans that leverage a range of measurement methodologies, including brand lift studies, content effectiveness, social listening, and campaign performance analysis

• Insight curation and delivery: Develop and deliver bespoke insights, both proactively (for marketing and sales collateral) and reactively (for pitches, post campaign reports and ad hoc client requests)

• Proactively look for ways to support areas of the business with the teams’ capabilities

• Contribute to thought leadership by identifying and communicating industry trends and best practices in measurement and insight generation.

• Support the Associate Director in upskilling internal teams on our measurement and insight capabilities

What you will need:

• We are seeking a candidate with 6+ years of experience in advertising effectiveness; with a combination of experience in measurement and insights within the social media landscape. Experience specifically within influencer marketing would be a big plus

• Knowledge of measurement and insight techniques, with the ability to advise on the most suitable approach for different client needs

• Ability to translate complex measurement methodologies into clear, actionable insights for both internal teams and external stakeholders

• Strong analytical skills with the ability to interpret and extract insights from large and complex datasets

• Comfortable using a variety of third party tools such as Pulsar and GWI.

• Experience in working with a variety of Excel formulas to interpret and manipulate data

• Ability to clarify and refine client asks into well-defined insight and measurement approaches

• Ability to translate client briefs into bespoke surveys that meet specific objectives.

• Excellent proposal and presentation skills, with the ability to present to both internal and external stakeholders and clients

• Ability to effectively upskill internal teams on measurement and insight capabilities

A few of our core benefits:

• Private Healthcare through Vitality

• Wellbeing support through Vitality including EAP & Mental Health cover

• 25 days of Annual Leave (+ Bank Holidays & the Christmas period off, which can be flexed to your needs)

For more information on our benefits, perks and what makes us unique, please visit our website here

At Influencer, we’re committed to cultivating an environment that promotes diversity, equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work everyday, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We are committed to embedding Diversity, Equity & Inclusion into everything we do at Influencer, making it part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.