Senior Designer - Brand Marketing
CarwowOUR MISSION
To become the car-changing destination of choice. By combining technology, media and deep automotive expertise, we've turned how people buy, sell, advertise and lease cars on its head.
What started as a simple reviews site is now one of the largest online car-changing destinations in Europe. Last year alone we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service.
In 2024 we went big and acquired Autovia - creators of AutoExpress and Evo magazines - doubling our audience overnight. Together we now have one of the biggest YouTube channels in the world with almost 10m subscribers and over 1.1 billion annual views, while we sell 1.2 million print copies of our magazines and have an annual web content reach over 350million.
And we’re a long way from done!
BRAND CREATIVE TEAM @CARWOW
This role sits in the growing Brand Creative team and reports to the Head of Creative. We are a busy and ambitious creative hub, working across all brands within the Carwow Group; Carwow, Auto Express, evo, Car Buyer and Driving Electric. We work cross-functionally and exist to create connections, tell stories and provide total car confidence to our customers, whether you love cars or don’t know where to start. We have the opportunity to work with a portfolio of content-first brands (none of that one-font-lifestyle you normally get in house), all with a different spin on the world of auto.
YOUR MISSION
This role exists to help solve design problems which vary broadly from internal values to concepting and rolling out campaigns to every touchpoint. It’s a diverse role which suits candidates who are keen generalists with an eye for detail. As a senior team member you take a proactive lead on projects, overseeing freelancers and mentoring more junior colleagues, sharing your expertise to accelerate their growth and strengthening our team as a whole.
KEY RESPONSIBILITIES
A creative guardian for the portfolio of brands, responsible for applying and evolving guidelines across all touch points, working with peers in marketing, product and content to ensure they are used effectively
Design execution across the full brand marketing stack (both B2B and B2c), working alongside copy partners to interpret insights and concepts into compelling design work
Working closely with our Head of Creative and a Copywriter to concept compelling creative campaigns which bring our brands to life
Presenting your work and ideas to key stakeholders with clear commercial application and rationale
Working with channel leads and Product Designers to ensure visuals are consistent throughout the brand or specific campaign
Taking a keen interest in creative partnership across the business, taking part in or leading content and commercial brainstorms when required
Working effectively with the Product Design team to translate both your brand and campaign design work to the online journey
Sharing best practice and helping to implement new ways of working in the team
Our creative team will grow with the brand, and over time you will play a role in hiring, managing and onboarding new team members
Onboarding freelancers and feeding back on their work where needed
You must at all times strive to act in the customers’ best interest, delivering honest, fair, and professional services.
KEY REQUIREMENTS
Please note: We know that no candidate will be the perfect match for all we've listed in this posting, so we’d encourage you to apply if you feel you're close to the brief but not an exact match. Ideally you’ll have
A varied portfolio of design, with examples across print and digital, from ad layouts to more copy-heavy print materials. You are happy to maintain this integrated approach in your next role.
Expertise in the use of Adobe Illustrator, InDesign and Photoshop
Confidence in using Figma, with an interest in learning and teaching best practices to others
An ability to use AfterEffects and Premiere Pro to produce brand marketing comms (and keen to learn more if these aren’t your strongest tools)
An infectious passion for the craft of design which you use to excite the wider team about your work
Experience and enjoyment of working in a team with a copywriter to concept and deliver end-to-end on a brief
The ability to give and receive feedback, understanding the need for it in strong creative practice
Proactive and highly organised, able to communicate well about your workload and needs, while being able to balance priorities and team output
Culturally aware, with an awareness of visual trends and the language used on social media to assist with a social-first approach to campaign roll out
Illustration skills are a bonus, but not a requirement
You are keen to shape the team culture as well as crafting the brand look and feel.
What the process looks like
Step 1: Video call with a member of our Talent Team to find out more about your experience and why you want to work at Carwow
Step 2: Video-interview with the Head of Creative
Step 3: Concepting or design task presented to two of the team
Step 4: Interview with Brand and Comms Director
WHAT’S IN IT FOR YOU
💸 Competitive comp package
🌴 28 days' holiday increasing to 35 with length of service, plus extras for house moves, weddings and more!
📈 Employee-friendly share options
💰 Pension scheme via Royal London - up to 5% company contribution
❤️🩹 Vitality private healthcare insurance
💵 Life Assurance - 4x annual salary
💚 Monthly coaching sessions with Spill - our mental wellbeing partner
👪 Inclusive parental, partner and shared parental leave including up to 20 weeks' full pay maternity and shared parental leave, and 8 weeks' full partner pay, as well as fertility treatment and pregnancy loss policies
🧒🏽 Bubble childcare support and discounted nanny fees for little ones
🏖️ 'Work from abroad for a month' annual scheme
🧠 Generous learning and development budget
🖥️ £500/€550 home office budget
Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.