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At Saucony, we exist for runners. Runners inspire us, bring us new ideas, force us to be better. They drive our design and engineering. They keep us competitive. They keep us hungry. They keep us honest. Whether it’s in a conference room or out on a lunchtime run, we’re constantly talking about and arguing about our sport, runners and the products that fuel them. We love our products and we run in everything we make. This focus and passion fuels us as we strive to create the best running shoes and apparel on the planet. We leave work each day knowing we’ve done everything to make runners’ lives just a little bit better.
The Senior Digital Growth Marketing Manager is responsible for defining and implementing the digital marketing and media strategy for the Saucony brand across EMEA.
With building brand awareness and growing consumer love at the heart of what you do, whilst considering principles and practices, channels and focus across digital marketing touch points to ensure D2C is prioritized as a number one client in everything you do.
Working collaborative across various marketing and e-comm channels, your role will be pivotal in driving brand and commercial growth across the region as well as driving qualified new and existing customer to .com and implementing impactful and market leading media campaigns and projects for Saucony EMEA across multiple markets.
From defining the digital marketing plans, by market based on competitive commercial targets, to working with the brand marketing teams and defining the roadmap. Primarily focused on performance marketing that are appropriate to drive the brands but also to support wider brand campaigns.
- Define and implement the brands media and digital strategy across EMEA Considering principles and practices, channels and focus across digital marketing
- Spearhead and own a strategy and roadmap for digital marketing campaigns including Search (PPC and offline SEO as well as guide wider ecommerce team on onsite SEO), affiliate marketing, display prospecting & retargeting, social prospecting and retargeting that drives efficient growth
- Lead analysis and forecasting disciplines to determine marketing budget allocation across various marketing programs and campaigns via strong revenue attribution, customer valuation, and strategic analysis in strong partnership with business finance partners
- Managing multiple agencies as well as working with multiple brand agencies, own and oversee a strong commercial process across teams
- Identify the best agencies and partners to work with for each task, be proactive in running own business function; work collaboratively with and influence other teams within the business, both global and region
- Lead and seek out new digital marketing opportunities to build successful acquisition programs, and gain adoption and alignment across larger eCommerce and brand marketing teams. Also aligning with brand marketing team counterparts to drive overall awareness and product consideration along with ecommerce key performance indicators
- Manage ecommerce digital marketing team, driving digital expertise, best practices, and strong collaboration with cross brand marketing channels
- Lead new partner, vendor and tool selection while providing ideas and feedback on the overall eCommerce business roadmap
- Partner with ecommerce teams tasked with delivering financial results for specific brands and coordinate seasonal messaging and achieve planned results
- Be a digital creative brand guardian for all paid media activity by keeping close to industry and competitor leading trends and digital media creative concepts and ensuring close collaboration Saucony creative team.
- Partner with brand and marketing channel leads (social, creative, events, trade, community) to provide support and/or consultation on digital initiatives to augment brand awareness
- Perform duties consistent with the company’s AAP/EEO goals and policies
- Perform other duties as required/assigned by manager
The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.
Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.