Senior Director, Global Marketing

About Global Citizen

Global Citizen is a movement of engaged citizens who are using their collective voice to end extreme poverty. On our platform, Global Citizens learn about the systemic causes of extreme poverty, take action on these issues, and earn rewards for their actions as part of a global community committed to lasting change. Global Citizens have taken over 34.1 million actions since 2009. Today, these actions, in combination with high-level advocacy work, have led to over $43.6 billion being distributed to our partners around the world, impacting 1.29 billion lives in the fight to end extreme poverty.

Role Overview

As the Senior Director of Global Marketing, you will play a key role in the success of our organization, overseeing 360 campaign development with a special emphasis on B2B campaigns and tentpoles. You will develop campaign strategy, coordinate the contributions of colleagues across functions and markets, and direct adjustments to ensure the campaign is reaching its objectives. 

You will work collaboratively with colleagues across the marketing and content teams, and with teams across the organization, including Talent Relations, Partnerships and Distribution, Global Policy & Advocacy, and Broadcast & Events. 

As a Senior Director of Global Marketing, you will be a valued team member of Team Growth, dedicated to growing and continuing to engage the Global Citizen community, especially among B2B audiences. You will report to the Vice President of Global Marketing. 

Key Responsibilities

B2B Marketing Strategy 70%

• Serves as the B2B lead of the global marketing team working cross-functionally with all the departments in the organization 
• Develops and implements comprehensive B2B marketing strategies to increase Global Citizen’s brand awareness and ongoing engagement within B2B audiences and stakeholders.
• Stays up-to-date with the latest trends and best practices in B2B marketing and incorporates new ideas into strategies

360 Campaign Strategy and Execution 20%

• Leads the development of cross-functional marketing campaigns and marketing plans to ensure that all marketing channels are driving toward organizational objectives, including tentpole-specific and year-round global efforts
• Oversees the development of all promotional materials and marketing campaigns, ensuring they are aligned with business and campaign objectives
• Measures and reports on the performance of marketing campaigns, gaining insights and assessing against goals
• Adjusts marketing strategies based on data analysis and feedback to optimize resources and outcomes

B2B Stakeholder Management Support 10%          

• Helps develop an always-on B2B marketing engagement strategy to nurture key stakeholders
• Serves as the liaison between the Office of the CEO and the marketing team to support stakeholder engagement.

Requirements for Success

• 7-10 years of marketing experience, with strong knowledge in B2B marketing. 
• A strong knowledge of B2B tactics to drive successful outcomes.
• Experience working on global marketing and multi-lingual campaigns. Brings a global perspective to the table.
• Creative and innovative thinking
• Based in the NYC area, with the ability to work in an office set-up at least 3 times a week.
• Excellent written and verbal communication skills
• Strong ability to build strategy, manage teams, and leverage data to inform campaign planning.
• Strong creative and analytical skills. 
• Must be highly organized, detail-oriented, resourceful, and adept at prioritizing and juggling multiple projects to meet deadlines
• Strong project management with the ability to work productively in a fast-paced, high-pressure environment
• Professional demeanor with a can-do attitude, willingness to roll up sleeves, strong teamwork skills, comfortable in a highly collaborative, fast-paced, and dynamic team culture

Benefits

Why Global Citizen?

In this coming decade of action and accountability, Global Citizen will be the leading international voice, educator, and influencer that rallies humanity to take full responsibility and accountability for eradicating extreme poverty. You have a chance to contribute and make this world a better place for all.

More Details

• Must be authorized for employment in the United States.
• Global Citizen operates on a hybrid work model - 3 days (Tuesday, Wednesday, and Thursday) in our NYC office and 2 days (Monday & Friday) telecommuting.
• Full-time, ongoing employees are eligible for a competitive benefits package: Medical, dental, vision, and life insurance; commuter benefits; 403(b) retirement savings & employer match; generous paid time off (vacation, sick, and holidays); paid parental leave; employee discounts; FSA; Professional Development Assistance (EAP).
• Salary Range: $130,000 - $147,000

Global Citizen is proud to be an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. Global Citizen strictly prohibits and does not tolerate discrimination against employees, applicants, or any other covered persons because of race, religion, color, national origin, ancestry, disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, age, sexual orientation, military or veteran status, citizenship or any other protected classification under applicable federal, state, or local laws. In addition, Global Citizen complies with the relevant country laws governing employment nondiscrimination in all our international offices. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.