Senior Growth Marketing Manager

Location: Hybrid, London
Job Type: Full-Time

Role Summary

We're seeking a results-driven Senior Growth Marketing Manager to spearhead our lead generation efforts and digital marketing initiatives. This role is crucial in driving student enrolments through the management of our key campaigns, including our prestigious Essay Competition and Succeed platform. The ideal candidate will excel at creating and optimising marketing funnels while working closely with our brand marketing team to maximise campaign impact.

Primary Purpose

Generate high-quality leads for Immerse Education through strategic digital marketing initiatives, with a focus on:

• Converting our email subscribers into programme participants
• Managing and growing our Essay Competition engagement
• Driving adoption of our Succeed student success platform
• Collaborating with brand marketing to amplify content across all channels
• Delivering excellence throughout the marketing funnel, from awareness to conversion

Key Responsibilities

Campaign Management & Lead Generation

• Drive strategy and execution of key marketing campaigns including the Essay Competition and Succeed platform
• Develop and implement lead generation initiatives across digital channels
• Create and optimise marketing funnels to drive student enrolments
• Manage content creation and distribution to support lead generation goals

Digital Marketing & Website Management

• Oversee website content and performance optimization
• Implement SEO strategies to enhance organic visibility and drive qualified traffic
• Manage email marketing strategy and execution
• Coordinate paid advertising campaigns across platforms
• Ensure seamless integration between marketing platforms and CRM

Performance Analysis & Reporting

• Monitor and report on campaign performance and lead generation metrics
• Provide strategic recommendations based on data insights
• Track ROI across marketing initiatives
• Identify opportunities for growth and optimization

Team Collaboration

• Work closely with brand marketing to amplify campaign impact
• Coordinate with our development team on technical requirements
• Manage relationships with freelancers and agencies
• Align with sales team on lead quality and conversion

Required Skills & Experience

Essential

• 5+ years of digital marketing experience with proven lead generation success
• Strong expertise in email marketing and marketing automation
• Experience managing large-scale marketing campaigns
• Advanced knowledge of WordPress
• Proficiency in Google Analytics and data analysis
• Experience with paid advertising platforms
• Strong project management capabilities

Technical Skills

• Email marketing platforms
• WordPress content management
• Google Analytics and Tag Manager
• Marketing automation workflows
• CRM systems (preferably Salesforce)

Desirable

• Experience in education sector marketing
• Knowledge of international student recruitment
• Understanding of UX/UI principles
• Experience managing student competition campaigns