Senior Manager, Digital Marketing

Company Description

Who is HelloKindred?

HelloKindred are specialists in staffing marketing, creative and technology roles, offering a range of talent solutions that can be delivered on-site, remotely or hybrid.

Our vision is to make work accessible and people’s lives better. We do this by disrupting traditional employment barriers – connecting ambitious talent to flexible opportunities with trusted brands.

Job Description

Anticipated Contract End Date/Length: December 2025
Work set up: Hybrid- 2-3 days in office in London / Manchester

Our client in the global professional services industry is seeking an experienced Senior Manager, Digital Marketing, with a proven ability to successfully consolidate the digital estate for B2B tech businesses following mergers or acquisitions. The ideal candidate must be a seasoned Digital Marketing specialist, adept at managing external agencies and building collaborative relationships with key stakeholders across business functions to understand dependencies and secure buy-in for change.

What you will do:

• Plan and execute the successful integration of the websites from two recent acquisitions ensuring minimal SEO disruption and traffic loss. This includes the sunset of legacy sites (and/or proposing the optimal timeline and process for this) and integrating all necessary content or messaging.
• Propose and implement SEO strategies that will drive performance for the unified business.
• Oversee social media account consolidation and campaigns to migrate and grow follower bases.
• Work with key stakeholders to review an existing eCommerce webstore and its underlying technology stack.
• Propose and execute a plan and timeline to re-design or re-develop as needed.
• Assess current underlying toolset and propose any improvements.
• Work with infosec and IT teams to evaluate hosting platforms and security protocols.
• Lead the development of dashboards to monitor post-integration digital KPIs, including traffic, conversion rates, and campaign performance.
• Document and establish best practices for future digital integrations.

Qualifications

• Hands-on experience in digital marketing, including managing websites, SEO, and social media, ideally in a B2B tech business selling multiple solutions.
• Proven expertise in website integration and redevelopment, particularly during organisational change such as following M&A.
• Strong collaboration skills, with experience working with Product, Commercial and IT teams.
• Ability to manage third party suppliers, such as for web development and underlying digital toolset.
• Proficiency interpreting and acting on insights from web analytics tools (Google Analytics, SEMrush) as well as CMS platforms.
• Ability to lead multi-channel campaigns and monitor performance metrics effectively.

Additional Information

Candidates must be legally authorized to live and work in the country the position is based in, without requiring sponsorship.

We appreciate your interest in this opportunity. Please note only applicants selected for an interview will be contacted.

HelloKindred is proud to be an equal opportunity employer, committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity/expression, sexual orientation, national origin, disability, age, or veteran status.