Job Title
Senior Manager, MarketingJob Description
About The Position | Major goals and objectives and location requirements
Dotdash Meredith seeks an innovative Senior Manager of Sales Marketing to lead proposal development for key accounts within our Finance Sales Vertical. In this role, you will collaborate closely with the Finance Sales team to develop and execute client strategies, manage the pre-sale proposal process, and drive revenue growth with top-tier advertising partners.
Our growing business spans not only our core endemic Financial sites (Investopedia and The Balance) but also offers the opportunity to develop bespoke programs that touch on multiple life stages and passion points across our suite of 40+ brands spanning Lifestyle, Food and Beverage, Wellness, Tech, and Health categories. Based in NYC, this hybrid role requires three days in the office weekly and reports to the Director of Marketing.
About The Position’s Contributions:
Thought Leadership & Expertise: Must possess Financial or Lifestyle Vertical knowledge and have command of Dotdash Meredith brands, our ad products, and capabilities to develop the best possible solutions for our client's needs
Lead Proposal Process: Manage meeting decks, proactive work, and RFP responses - creating smart, strategic, and innovative Sales pitches that grow our win rate
Vertical Strategy: Collaborate across the Dotdash Meredith portfolio to architect sellable opportunities for advertisers that are grounded in our brand’s most influential franchises and tentpoles
Storytelling: Bring ideas to life through well-written and visually appealing client-centric proposals that represent our brands, capabilities, and concepts flawlessly
Cross-Department Communication: Partner closely with Sales, Account Strategy, Editorial, Content Strategy, and Research teams to ensure proposals effectively communicate our unique value proposition
Sales Partnership: Develop strong relationships with the Sales team to become experts on their business; provide support on client calls, as needed
Thought Leadership & Expertise: Must possess Financial or Lifestyle Vertical knowledge and have command of Dotdash Meredith brands, our ad products, and capabilities to develop the best possible solutions for our client's needs
Lead Proposal Process: Manage meeting decks, proactive work, and RFP responses - creating smart, strategic, and innovative Sales pitches that grow our win rate
Vertical Strategy: Collaborate across the Dotdash Meredith portfolio to architect sellable opportunities for advertisers that are grounded in our brand’s most influential franchises and tentpoles
Storytelling: Bring ideas to life through well-written and visually appealing client-centric proposals that represent our brands, capabilities, and concepts flawlessly
Cross-Department Communication: Partner closely with Sales, Account Strategy, Editorial, Content Strategy, and Research teams to ensure proposals effectively communicate our unique value proposition
Sales Partnership: Develop strong relationships with the Sales team to become experts on their business; provide support on client calls, as needed
Weight %Accountabilities, Actions, and Expected Measurable Results
70% Proposal Development & Management
20% Proactive Client Ideation & Meeting Deck Development
10% Special Marketing Projects - Priority Opportunities Designated by CRO & SVP of Marketing
The Role’s Minimum Qualifications and Job Requirements
Education:
Bachelor's degree
Experience:
3 - 5 years relevant experience at a Digital Publisher, with a focus on pre-sales Marketing; background in the Finance category is a plus but not required
Specific Knowledge, Skills, Certifications and Abilities:
Exceptional copywriting and storytelling skills; ability to craft a narrative and persuasive Sales story in a clear, succinct way
Advanced knowledge of PowerPoint and its capabilities with a mastery of visual communications, type treatment, use of color and photographic imagery to create high-impact presentations
Superior communication skills - strong listening skills with the ability to understand the needs of multiple stakeholders, foster brainstorming, and translate critical takeaways into decisive action plans
Possesses a solid understanding of the Digital advertising landscape, products, and trends; understanding of Events/IRL activations, Print, and/or the Programmatic marketplace is a plus
Must be a are a true self-starter – provides proactive thinking, understands organizational goals, and moves initiatives forward independently
Thrives when working in a fast-paced, deadline-driven, ever-evolving environment
% Travel Required (Approximate): 5%
It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing ddm.hr@dotdashmdp.com.
The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees
Pay Range
Salary: New York: $87,500.00 - $105,000.00The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Dotdash Meredith’s total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, Dotdash Meredith provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with Dotdash Meredith and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.
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