Profile
An exciting new 12 month Fixed-Term Contract or Secondment Senior Manager role supporting the Digital Markets Infrastructure (DMI) team has become available for a hands-on, curious thinker with excellent communication skills and the ability to foster a strong team dynamic. B2B experience within Financial Services and Capital Markets is preferred.
The London Stock Exchange Group is committed to working together with businesses to enable access to the right capital at all stages of growth and are building innovative funding solutions in private markets.
Role summary
This role will work alongside the Head of Digital Asset Solutions, DMI and Director of Marketing, Digital and Securities Markets to lead the delivery and execution of the DMI brand, positioning and go-to market plan for the launch of their first product.
What you'll be doing:
Lead planning and strategy for DMI marketing, communications, branding, message proposition, creative development and launch of Private Funds solution.
Accountable for deploying strategic direction and ensuring the coordination of all marketing activities (crafting strategic marketing campaigns, creating opportunities to target key audiences ensuring the customer is the priority in our planning, thinking, product launches, large and multifaceted events, SEO implementation and more) across the function to deliver marketing metrics and impactful activities
Develop and deliver a customer-first, data-informed, marketing strategy, conducting competitor analysis and establishing tactical plans that supports core business objectives and ties to key market themes, customer needs and commercial objectives
Working with our external partners to deliver a consistent message and planned activities throughout the year
Use agreed processes and systems and where relevant, help to introduce improvements to assist the business needs and achieve better customer outcomes
Ensure each marketing initiative/ campaign has data-driven, measurable critical metrics to ensure success and enable campaign optimisation. Embraces a test and learn approach to optimisation
Confident to present results and insights to senor business partners, demonstrating findings that make valuable contributions and showcase the expertise of the marketing function
Work with the cross-division teams to influence and support marketing programs and new product launches and update webpages in line with the SEO strategy, and develop a smoother customer user friendly experience
Promote marketing standard operating process and encourage greater interaction/dialogue between the business, Sales and Central Marketing teams
Working with and supporting the wider marketing team, agencies and suppliers to ensure the detailed and timely execution of marketing campaigns and content development
Work with partners to help define client demographics and implement effective segmented campaigns to drive engagement within the product lines
Qualifications & Experience:
Degree or equivalent experience in marketing, finance or related fields
8+ years of marketing experience in a B2B environment
Validated experience that demonstrates effective influencing of both business and marketing partners
Experience in owning, leading and optimising a marketing budget
Basic understanding of Capital Markets, Digital Assets and competitor landscape
LSEG is a leading global financial markets infrastructure and data provider. Our purpose is driving financial stability, empowering economies and enabling customers to create sustainable growth.
Our purpose is the foundation on which our culture is built. Our values of Integrity, Partnership, Excellence and Change underpin our purpose and set the standard for everything we do, every day. They go to the heart of who we are and guide our decision making and everyday actions.
Working with us means that you will be part of a dynamic organisation of 25,000 people across 65 countries. However, we will value your individuality and enable you to bring your true self to work so you can help enrich our diverse workforce. You will be part of a collaborative and creative culture where we encourage new ideas and are committed to sustainability across our global business. You will experience the critical role we have in helping to re-engineer the financial ecosystem to support and drive sustainable economic growth. Together, we are aiming to achieve this growth by accelerating the just transition to net zero, enabling growth of the green economy and creating inclusive economic opportunity.
LSEG offers a range of tailored benefits and support, including healthcare, retirement planning, paid volunteering days and wellbeing initiatives.
We are proud to be an equal opportunities employer. This means that we do not discriminate on the basis of anyone’s race, religion, colour, national origin, gender, sexual orientation, gender identity, gender expression, age, marital status, veteran status, pregnancy or disability, or any other basis protected under applicable law. Conforming with applicable law, we can reasonably accommodate applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs.
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