Senior Marketing Executive

Location: London

Hybrid Working: 3 days per week onsite

Salary: £35,000 - £40,000 + bonus

About us

At Arbor, we’re on a mission to transform the way schools work for the better.

You’ve probably seen the headlines. Heavy workloads, constant change, admin pressure on teachers and staff at every level… sometimes it feels like this is just part and parcel of school life today. But it doesn’t have to be this way.

We passionately believe that there’s a better way to work. And it starts by giving everyone the right tools and technology for the job.

We’re building a platform and products we believe in - as well as a strong, diverse team of experienced specialists, ex-teachers and Edtech engineers passionate about making a difference to the sector.

Ultimately, we’re here to help make our schools and trusts stress a little less, and focus on what matters most - improving the lives of teachers and outcomes of students everywhere.

About the role

We are looking for a creative and highly organised Senior Marketing Executive to join our Schools Marketing team and help us broaden and deepen our impact by attracting new customers, retaining and renewing our existing customer base and cross-selling other products in our School Management Suite. The core remit of the role is to generate new business leads and support our Sales teams to convert them through channels such as email, direct mail, partner co-marketing, webinars and events. It’s a fast-paced and exciting role in a high-performing and collaborative team.

Core responsibilities

• Support the School Marketing Lead and Customer Marketing Manager in creating the termly marketing programme for maintained schools and local authorities
• Research, craft, and implement outbound campaigns that convert prospects and customers alike. Partner with sales to ensure campaigns are as effective as possible
• Plan and manage local events such as network meetings, roadshows and trade shows, and collaborate with the wider marketing team to help deliver our national events programme
• Develop maintained school nurture campaigns, and work with our Brand and Content team to produce supporting content e.g. webinars and thought leadership
• Own our school webinar programme, making sure it’s as effective as possible
• Work on scalable ways to deliver personalised partner co-marketing campaigns
• Partner with the Marketing Operations Manager to make sure our marketing CRM Hubspot is working effectively for the Schools Marketing Team. Be an expert in using Hubspot to achieve your goals and deliver your programme
• Manage multiple concurrent projects with different goals, stakeholders and deadlines, using project management tools e.g. Asana or monday.com to plan and prioritise your time

About you

• Hands-on experience in B2B Marketing, ideally within tech or SaaS
• Experience using Hubspot, Salesforce or Marketo (or other similar system)
• Creative, tactical thinker - brilliant at creating plans and executing on them
• Excellent copywriting and editing skills - you can turn a piece of writing into something special
• Excellent collaborator who enjoys working across multiple teams
• A creative, commercial and analytical mindset; equally comfortable working with data as you are with a Designer or supporting our Heads of Sales
• An imaginative thinker - you can conceive of new ways to tackle a problem, and are driven enough to push on and bring ideas to completion
• Strong analytical skills and data driven thinking, with a passion to use data to drive growth
• An entrepreneurial spirit. Someone who will feel a strong sense of ownership over their goals, and sustain their interest and effort towards achieving these
• Adaptable and agile - able to flex a marketing programme as goals, market needs, or sales plans change

What we offer

The chance to work alongside a team of hard-working, passionate people in a role where you’ll see the impact of your work everyday. We also offer:

• A dedicated wellbeing team who champion initiatives such as mindfulness, lunch n learns, manager training, mental health first aid training and much more!
• 32 days holiday (plus Bank Holidays). This is made up of 25 days annual leave plus 7 extra company wide days given over Easter, Summer & Christmas
• Life Assurance paid out at 3x annual salary
• Comprehensive wellness benefit provided by AIG Smart Health, which provides a 24/7 virtual GP service, Mental health support, Counselling, and personalised Health Checks
• Private Dental Insurance with Bupa
• Salary sacrifice Pension provided by Scottish Widows
• Enhanced maternity and adoption leave (20 weeks full pay) and paternity (6 weeks full pay) pay
• 5 free return to work maternity coaching sessions, helping you adapt to this new exciting time of life!
• Access to services such as Calm and Bippit (financial wellbeing coaching)
• All of our roles champion flexible working and we are happy to discuss what this means to you
• Social committees that plan team, office and company wide events to bring people together and celebrate success
• Dedicated professional development training budget (CPD courses, upskilling resources, professional memberships etc)
• Volunteer with a charity of your choice for a day each year

Interview process

Intro call: We’ll invite you to a 30 minute call with one of our Talent Manager, to learn more about the role, ask questions, and tell us about you.

First Stage Interview: If we think you’re a good fit for the role, we’ll invite you to a technical, skills based interview with Beth, our Schools Marketing Lead. The interview will involve a writing task and a series of questions to help us understand your marketing experience and skill set. It should last 90 minutes, and will give you an opportunity to meet with the wider marketing team.

Second Stage Interview: Finally, we’ll invite you to a Values based interview with Harriet, our Chief Marketing Officer. We’ll ask you to complete a task at home ahead of time, then ask you to present it in this session. We’ll also ask you questions based on our company values. This final interview lasts 60 minutes, and there will be plenty of time for you to ask questions throughout the process.

We are committed to a fair and comfortable recruitment process, so if you require any reasonable adjustments during your application or interview process, please reach out to a member of the team at careers@arbor-education.com.

Our commitment is also backed by our partnership with Neurodiversity Consultancy, Lexxic who provide us with training, support and advice.

Arbor Education is an equal opportunities organisation

Our goal is for Arbor to be a workplace which represents, celebrates and supports people from all backgrounds, and which gives them the tools they need to thrive - whatever their ambitions may be so we support and promote diversity and equality, and actively encourage applications from people of all backgrounds.

Refer a friend: Know someone else who would be good for this role? You can refer a friend, family member or colleague, if they are offered a role with Arbor, we will say thank you with a voucher valued up to £200! Simply email: careers@arbor-education.com

Please note: We are unable to provide visa sponsorship at this time.