Senior Marketing Manager

Join a Wellness Supergroup! 

Here’s your chance to step into a dynamic role with the first-ever Wellness Supergroup—a powerhouse portfolio of five trailblazing brands in the fitness and wellbeing industry.

As the Senior Marketing Manager, you’ll take the reins in crafting and executing dynamic, omni-channel marketing strategies that will elevate these brands to new heights. Your mission: help amplify their strong market presence, drive lead acquisition, boost membership retention and growth, and deliver an exceptional member experience across the entire portfolio.

This is your opportunity to bring your marketing and communications expertise from the leisure, fitness, wellness, or health industries to the table. You’ll develop innovative campaigns, optimise digital and traditional marketing channels, and craft messaging that truly connects with diverse audiences.

The Role:

● Salary: £55,000 - £60,000

● Working Hours: 40 hours p/w (minimum)

● Leave: 25 Days per annum (plus bank holidays).

● Prior work with a Wellness or Fitness brand preferable

Reporting to:

• The CMO

The Role...

1. Marketing Strategy Development:

• Develop and implement a comprehensive marketing plan that aligns with the studio’s goals and objectives.
• Identify target audiences and create segmented marketing strategies to reach and engage these groups effectively.
• Analyse market trends, competition, and member feedback to refine and optimise marketing efforts.

2. Campaign Management:

• Plan, execute and oversee marketing campaigns across various channels, including digital, social media, email, print, and events.
• Collaborate with the creative team to develop compelling content and promotional materials.
• Monitor and analyse campaign performance metrics, making data-driven decisions to improve outcomes.

3. Digital Marketing:

• Manage the studio’s online presence, including website, social media profiles, and email marketing.
• Develop and execute SEO/SEM strategy with our agency to increase online visibility and drive traffic to the studio’s website.
• Assist in overseeing their Social Media Manager to utilise social media platforms to engage with current members, attract new members, and promote studio events and promotions.

4. Community Engagement:

• Assist their studios in building relationships with local businesses, influencers, and media to enhance the studio’s community presence.
• Assist in planning and executing community events, open houses, and member appreciation events to foster a sense of community and attract new members.
• Collaborate with fitness instructors and staff to create and promote special classes, workshops, and challenges.

5. Membership Growth and Retention:

• Develop and implement strategies to attract new members and retain existing ones.
• Work closely with the commercial team to create compelling membership offers and promotions.
• Analyse membership data to identify trends and opportunities for growth and improvement.

6. Team Leadership:

• Assist in mentoring the marketing team and fostering a collaborative and innovative work environment.
• Provide regular feedback and performance reviews to team members, identifying opportunities for professional development.
• Coordinate with other departments to ensure a cohesive and integrated approach to marketing.

7. Budget Management:

• Develop and manage the marketing budget, ensuring efficient allocation of resources.
• Track and report on marketing expenses, ensuring all activities are within budget and provide a strong return on investment.

8. Software Management

• Ensure full knowledge of MBO to make the most of the marketing opportunities given via the marketing suites.

How will you know if you are winning?

• Develop best in class strategic marketing campaigns that result in new lead generation across all brands.
• Achieve membership acquisition and retention targets.
• Create and execute positive ROI marketing campaigns and activations.
• Increase MoM and YoY key performance indicators such as conversion rates, click-through rates, and return on ad spend.
• Increase brand awareness and positive perception in the market, evidenced by increased social media following and engagement, increased footfall and class occupancy, and positive brand reviews.
• Manage annual and monthly marketing spend.
• Enhanced team performance and positive team culture.

The Person...

• 5 years of strategic marketing and project management experience, with a background in communications, brand management, content marketing and digital marketing.
• Previous experience leading a marketing team, and cross functional teams across BAU and projects.
• Expert knowledge of marketing campaign and workflows.
• Knowledgeable of ever-evolving advertising and media landscape.
• Proactive, efficient, and flexible problem-solver with superb time, resource, and stakeholder management skills.
• Exceptionally strong communication skills, along with the ability to think strategically and creatively.
• Can support workflow optimisation, identifying gaps and opportunities to push for innovative solutions at scale, and capable of executing workflow changes where required.
• An analytical mindset with an interest in data and the ability to work from strategy to execution, and ability to provide in-depth post-campaign reports.

Your recruiter for this role is Heloise Nangle, Co-Founder at Jobs In. Fitness, and can be contacted simply by applying for this role below. Jobs In. Fitness are a fitness recruitment agency, specialising in hundreds of fitness jobs in the UK like these. If you are keen to be considered please ‘apply now’. Please note that only applicants matching the strict criteria above will be contacted as part of the recruitment process.