We’re the people behind the global loyalty currency, Avios, and home to three ambitious, growing businesses; IAG Loyalty, BA Holidays and The Wine Flyer. Each business has its own goals and strategy, but collectively we create brilliant experiences for our global customers.
We’re on a truly exciting journey of growth and transformation – we’re going places! This is where you come in.
The opportunity ✨
Following a recent marketing transformation, we've created a brand new role for a Senior Brand and Marketing Manager to help transform the Avios brand.
You'll play a critical role bringing together brand and social activities into a dedicated sub-team covering multiple key marketing functions including brand leadership, brand maintenance, go-to-market brand campaigns, B2B brand storytelling, and social media strategy.
What you’ll get up to 🌠
Working with the Brand and Marketing Lead, you'll create a top down strategy for the Avios brand based on agreed targets and behavioural objectives; maximising channel effectiveness and delivering customer change
You'll oversee the delivery of compelling multi-channel direct campaigns and communications for Avios campaigns for our partner airlines as relevant. You'll cover briefing through concept development and creative, artwork, production and media buying, keeping stakeholders informed at all times
You'll work closely with the Brand and Marketing Lead and the Social Media Manager to ensure the social media strategy is fully set up and implemented
You'll ensure campaigns have relevant targets in place and agree what testing and post campaign analytical insight may be required
You'll also play a key role in maintaining the infrastructure that enables the reputation of Avios Brand, including brand development and partner or franchise audits as necessary
What we need from you 💡
You should be a brand specialist with a strong focus on marketing channels and media mix, who can lead a team towards achieving brand awareness targets
You'll have a breadth of knowledge across marketing channels and an understanding of how to optimise existing channels while exploring new opportunities for brand expansion
You have experience in balancing multiple workloads, making difficult prioritisation decisions, and effectively visualising work across teams using agile principles
Ideally you'll have familiarity with Google and Meta products, especially from the social media perspective
You've led teams and can demonstrate how you'd coach and develop your squad to deliver award winning work; focusing on the right capabilities for a multi-disciplined team
We may not be right for you if:
You only want to focus on your to-do list; we’re a small, high-performing team, we help each other to succeed.
You value perfection over fast iteration and progress; IAG Loyalty moves fast, we learn and iterate as we go; our environment isn’t right for everyone.
You’re looking to create but not build; this is an end-to-end role, you need to be comfortable owning your space, from ideation through to delivery and review.
If you're ready to make an impact, push boundaries, and embark on a journey of continuous growth, we want to hear from you! Don't let a few unchecked boxes hold you back—your unique perspective and talents are what we value most.
The role has a blended base, between our Central London office and home. We trust you to make the right decision about the type of work that is best done in each location. We expect you’ll achieve a 50/50 split between the two and there may be times where you’ll want to visit our other locations to tell their stories, too (fully reimbursed).
In return you'll get Perks that take you places: ✈️
Equity, Diversity and Inclusion at IAG Loyalty
Our vision, 'to create the world's most rewarding experiences,' applies not only to our customers but for our colleagues too. It's about taking belonging seriously, actively fostering a culture where everyone feels welcomed and valued by embracing diverse identities, personal histories, and perspectives.
This commitment makes IAG Loyalty a rewarding place to work and enhances our ability to solve complex problems, drive innovation, and better serve our customers and communities.
Please let us know if we can make any reasonable adjustments to support your interview process with us.