Senior Product Marketing Manager

Join FE fundinfo as a Senior Product Marketing Manager!

FE fundinfo is a leading financial data provider, connecting the investment industry across the UK, Europe, and Asia-Pacific through an integrated platform. Our skilled team empowers clients with data-driven insights, making the industry Navigate Complexity with Confidence!

As Senior Product Marketing Manager, you’ll drive the success of FE fundinfo’s product suite by developing impactful go-to-market strategies, crafting tailored value propositions, and aligning product, sales, and marketing efforts. You’ll play a key role in boosting market penetration, increasing customer engagement, and positioning FE fundinfo as a leader within the investment industry.

Your key responsibilities as a Senior Product Marketing Manager will include:

1. Go-to-Market & Product Adoption:

• Develop and execute go-to-market plans for products and features in collaboration with Product, Sales, and Marketing teams.
• Create compelling value propositions that resonate with key customer segments (Asset Managers, Wealth Managers, Data Vendors). • Conduct market research and competitor analysis to inform strategy.
• Build customer personas and segment-specific messaging.
• Produce sales enablement materials (e.g., product sheets, sales decks, demo videos).
• Monitor campaign performance, optimize initiatives, and track KPIs.
• Translate customer insights into actionable product improvements

2. Enablement & Thought Leadership:

• Develop training resources and playbooks for sales teams.
• Drive content creation, including white papers, webinars, and case studies.
• Collaborate with Marketing on campaigns and product storytelling.
• Represent FE fundinfo at key industry events and webinars.
• Position products as industry-leading solutions through thought leadership initiatives

You will need the following experience and skills to join us as a Senior Product Marketing Manager:

• Proven 5+ years product marketing experience in financial services, asset management, or fintech.

• Strong understanding of Asset and Wealth Management ecosystems.

• Experience in go-to-market strategy for B2B products.

• Exceptional storytelling and communication skills.

• Proficiency in market research, segmentation, and performance reporting.

• Data-driven approach with a focus on results and ROI.

• Ability to simplify technical concepts into compelling value statements.

• Strong stakeholder management and project management skills.

• Self-starter with a growth mindset and problem-solving approach.

At FE fundinfo, we value Trust, Connectivity, and Innovation. We offer a dynamic work environment with flexible hours, hybrid work options, and opportunities for learning and development. Our team enjoys social events, team activities, and the chance to participate in charity initiatives.

Benefits:

• 25 days of annual leave with the option to buy an extra 5 days each year.
• Benefit from enhanced paternity, maternity, and shared parental leave.
• Secure your future with our pension scheme.
• Advance your career with sponsored learning and development, including formal qualifications.
• Comprehensive health coverage to keep you and your family protected.
• Stay fit with discounted gym memberships.
• Take advantage of the Bike to Work scheme for eco-friendly commuting.
• Keep your eyes sharp with eye care and flu jab services.

Apply today and let’s grow together!