SEO Lead

About JustPark

JustPark, established in 2006, is the UK’s favourite parking app, parking a car every 2 seconds and processing £100m+ of parking income for our partners each year. With 13 million drivers and more than 250,000 spaces, we’re proud to work with some of the UK’s biggest Local Authorities, hotel chains and car park operators. JustPark markets and monetises both unused residential driveways and under-utilised car park capacity, benefitting drivers and creating revenue for space owners.

Uniquely in the industry, we focus on both the driver and the operator experience to make parking better for all stakeholders. In addition to working with traditional parking real-estate, we also work with 10,000s of independent landlords and small businesses. We pride ourselves in our ability to provide exceptional service, a smooth onboarding process and being on the cutting edge of innovation.

About ParkHub

Founded in 2010, ParkHub is the US’s leading event parking technology provider powering the largest venues and stadiums. This includes over 70% of pro-sports teams and managing over $3bn in revenue on their platform. ParkHub is optimising the world’s journeys by providing cutting-edge enterprise technology to support the global parking industry. The company’s products offer contactless payment options, real-time operational data, robust performance analytics, and leading integrations with ticketing and parking reservation providers.

Our merged organisation

Following the merger in April 2024, JustPark and ParkHub now form one of the largest parking organisations globally, serving over 20 million drivers and more than 500 B2B customers, with a combined booking volume exceeding $1 billion.

Whereas before, JustPark was purely an expert in consumer parking reservations and on-demand payments, as a combined business we are now also market leaders in providing best-in-class venue and event parking management services and business intelligence. This makes 2025 a hugely exciting time to join our business and we are looking for new team members that will help us execute on the opportunity now in front of us.

We’re looking for a strategic and results-driven SEO Lead to take ownership of JustPark’s organic search strategy and website performance. Reporting to the Performance Marketing Director, this role is crucial in driving sustained organic growth and ensuring our website is fully optimized for both search engines and user experience.

You’ll have full autonomy over our SEO strategy, from technical optimizations and content development to conversion rate improvements and site performance enhancements. This is a fantastic opportunity for someone with deep SEO expertise to make a tangible impact at a fast-scaling company.

SEO Strategy & Execution

• Develop and execute a comprehensive SEO strategy to drive high-intent traffic and improve rankings.
• Conduct keyword research, content optimization, and gap analysis to identify new growth opportunities.
• Analyze SEO performance metrics, diagnose issues, and implement data-driven improvements.

Content Optimization & CRO

• Identify underperforming yet high-potential pages and implement strategies to improve their rankings and engagement.
• Build and scale content strategies to enhance JustPark’s visibility across all relevant parking-related keywords.
• Implement A/B testing to optimize content for improved conversion rates and user engagement.
• Manage link-building initiatives and collaborate with the PR team to strengthen JustPark’s domain authority.
• Stay ahead of SEO trends to ensure JustPark remains competitive in search visibility.

Website Management & Technical SEO

• Oversee the management of the key landing pages, ensuring pages are optimized, updated, and structured effectively.
• Enhance website performance by improving site architecture, crawlability, and Core Web Vitals.
• Lead the creation and optimization of high-converting landing pages to drive organic growth.

Performance Monitoring & Reporting

• Leverage tools such as Google Search Console, GA4, SEMrush, and Amplitude to monitor trends, track website performance, and identify opportunities for improvement.
• Analyse traffic, keyword rankings, and user behavior to refine SEO strategies.
• Provide monthly performance reports, highlighting key trends, insights, and recommendations.

• 5+ years of hands-on SEO and website management experience, ideally in an ecommerce or marketplace environment.

• Strong expertise in web CMS platforms (e.g., WordPress), including technical optimizations and content management.
• Deep understanding of Google’s EEAT principles (Experience, Expertise, Authority, Trust) and their impact on rankings.
• Proven knowledge of on-site SEO best practices, including internal linking, metadata optimization, and content structuring.
• A solid grasp of the wider digital marketing ecosystem (PPC, Paid Social, Affiliate Marketing).
• Strong communication skills, with the ability to explain SEO concepts to non-technical stakeholders.
• Proficiency in SEO and analytics tools such as Google Analytics, Google Search Console, SEMrush, Screaming Frog, and Amplitude.
• Experience in running controlled SEO experiments and A/B testing to optimize user journeys.
• Excellent organizational skills, with the ability to manage multiple projects and deadlines simultaneously.
• A passion for SEO, staying ahead of industry trends, and applying innovative, search-first strategies.
• Knowledge of AI tools which can help automate key SEO workflows.

If you’re looking for an opportunity to own SEO strategy, drive impactful results, and shape the organic growth of a leading tech company, we’d love to hear from you! 🚀

We trust you to know what’s needed to get the job done. That's why we work on a hybrid basis (with 1/2 days in the office and Tuesdays & Thursdays being our 'anchor days'), and we’ll work with you to make sure you have the right kit and the right environment for you to succeed. Plus we know it's not all about work! Check out some of the great benefits to joining the JustPark team below:

Investment in YOU and your wellbeing:

• Private Medical Insurance in partnership with Vitality. You’ll gain access to their rewards platform with discounts to top retailers including Apple, Peloton and more!
• Life Assurance in partnership with YuLife
• Gym membership discounts and fitness rewards
• Employee Assistance Provider - offering you (and your family) free confidential support and advice (e.g. counselling, legal or financial advice) for when you need it most
• 24/7 virtual GP access
  

Simplifying journeys so YOU can breathe easier:

• Cycle to Work scheme - a highly tax efficient way to purchase your new bike!
• £50 per month parking credit
  

Recharge your batteries:

• FREE restaurant-quality lunch cooked by our very own chef and longest-standing employee (Julie!). Take time out to enjoy lunch with the wider team and check out her repertoire HERE .
• Taking time off work to relax and recharge is important, that's why we have a generous holiday policy in place of 25 days, plus bank holidays PLUS your line manager has the ability to grant an additional 5 days (prorated)!
  

We look out for your family:

• Childcare benefit in partnership with Koru Kids (up to £100 a month!)
• Enhanced Maternity and Paternity policies, plus a host of other family-friendly policies
  

Look after the pennies to grow the £££’s!:

• A salary exchange pension scheme, helping to look out for ‘the future you’
• A generous ‘refer a friend’ scheme of £1000 per successful recommendation. Great people tend to know great people, so why not refer them to join for the ride!
  

Success is best when it’s shared!

• We love sharing in the success, therefore the whole company goes away once a quarter to learn about our goals and have an afternoon of fun team building
• Each department gets a budget of £50 per head every 6 months - relax and enjoy some time out of work with your colleagues