Shopper Marketing Manager

A collective energy and ambition. A place where you can make a real difference.

We’re a company that genuinely cares about our people, our products, our consumers and the environment.

Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries.

United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.

Are you a dynamic, energetic individual with a passion for shopper marketing? Do you thrive in a fast-paced environment and have a knack for turning brand strategies into impactful in-store experiences?

If so, we have the perfect opportunity for you!

Join Us as a Shopper Marketing Manager!

The Role:

As a Shopper Marketing Manager, you'll be at the forefront of shaping and executing our Shopper Marketing plans across a diverse customer base and multiple brands. You'll develop and bring to life an annual Customer Marketing plan, ensuring our brands make a lasting impression in-store and online.

Overall Responsibilities:

• Take ownership of a £3m Shopper Marketing Instore Budget across the UK Retail Sector (Excl Online) and manage an annual NSV plan of approximately £90m.
• Evaluate all Shopper Marketing Activities, creating a comprehensive ROI record to inform medium-long term investment plans.
• Manage Amplify Instore merchandising services with an annual investment of £300k.
• Independently develop and execute the Trade/Shopper Marketing Calendar, supporting the sales team and leveraging opportunities within all bricks and mortar accounts.
• Manage the Shopper Marketing and Trade Allowance budgets for CDH UK.
• Develop account-specific brand plans, including promotional plans and product launches, in collaboration with the Brand & Category Management teams.
• Act as the point of contact for specified accounts on all Shopper Marketing matters and implement key initiatives.
• Ensure all plans are actionable and align with overall commercial and brand strategies.
• Execute an insight-driven and efficiency-focused approach to Shopper Activation, leveraging insights to maximize shopper engagement, conversion to sales, and ROI.
• Understand shopper behaviours across different formats (main store, convenience, and online) to ensure relevant and tailored execution.

The Ideal Candidate:

• Brings lots of energy, enthusiasm, a strong work ethic, and a keen interest in personal development.
• Has branded FMCG experience within a Shopper/Trade Marketing-focused role.
• Shows a passion for shopper marketing!
• Demonstrates solid commercial acumen and a proven track record of building relationships.
• Is structured, organized, with strong attention to detail.
• Delivers activity with accuracy and pace.
• Maintains a positive and ‘can do’ attitude.
• Is highly numerate & analytical, comfortable working with detailed data.
• Has solid experience using Nielsen and Kantar data.
• Possesses very good working knowledge of Microsoft Excel and strong Microsoft PowerPoint presentation skills.

Why Join Us?

• Be a key player in shaping the future of our brands in the retail sector.
• Work in a collaborative environment with Marketing, Sales, Category, and key Point of Sale suppliers.
• Enjoy the opportunity to grow and develop your career in a dynamic industry.
• Make a tangible impact by bringing brands to life and driving shopper engagement.

Working hours are 37 per week: Monday – Thursday 9-5pm and Friday 9-4.30pm. Flexibility outside of these hours may be required to meet the needs of the role and there will be occasional business travel required.

In return we offer a competitive package, including 24 days annual leave, a pension matched up to 9%, discretionary annual bonus and membership of a health cash plan.

Ready to bring your passion for shopper marketing to our team? Apply now and make your mark as a Shopper Marketing Manager!

For more information on our company, our brands and our culture visit us at http://www.churchdwight.co.uk/

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