Shopper Marketing Manager

About us

Mark Anthony Brands UK (MAB UK) is a leading multinational alcohol beverage business, known for successful brands such as White Claw, Glendalough Whiskey & Gin, Bearface, Mike's Hard Lemonade, and many more!

We develop and market a wide variety of alcohol brands ranging from premium spirits to Ready to Drink (RTDs) beverages. Sales of our U.S. focused brands total more than 85m cases per annum through our US affiliate Mark Anthony Brands Inc., the fastest growing major beer co. in the United States. Our Canadian affiliate Mark Anthony Wines & Spirits, Canada’s largest premium wine, beer and spirit distributor, offers a combination of our proprietary brands, as well as some of the leading international wine, spirit and beer brands. Mark Anthony Brands is also in the process of developing new markets for our fast-growing brand portfolio, through a direct distribution model as well as indirectly through some of the world’s leading beverage marketing and distribution companies.

At Mark Anthony Brands we hire passionate people because nothing great is done without passion. We trust those closest to the work to do what’s right, to act like an owner.

We are growing a lasting legacy, where people come first.

Location

Your primary place of work will be our London office, with occasional national travel as required for this role. We love the vibrant atmosphere of our office, which fosters collaboration and celebration. That said, we also value the flexibility and productivity that working from home can provide, so we offer a hybrid work arrangement to support our staff's needs.

What you’ll do

As our new Shopper Marketing Manager, you will will be central to the UK launch and sustained growth of this exciting new category and brand; Liquid Refreshing Beverages (LRB) and Mas+ by Messi. You will act as a key bridge between marketing and retail execution, focusing on four key areas: Conversion at Shelf, Retail Promotions, Visual Merchandising, Activations and Shopper Insights.

You will also collaborate closely with the sales and brand teams to ensure Mas+ delivers exceptional shopper experiences in both digital and physical retail environments. You will play a vital role in creating impactful campaigns that drive trial, repeat purchase, and brand advocacy, while staying true to Mas+ positioning and values.

Additional key responsibilities include:

• Develop and implement shopper marketing strategies to enhance Mas+ visibility and drive purchase intent at key retail points of sale.
• Collaborate with category management and sales teams to secure strategic product placement, aligning with retailer priorities and objectives.
• Design and execute promotional campaigns tailored to Mas+ target shoppers, co-creating in-store and online promotions with retailer media teams.
• Create and oversee premium POS materials and visual merchandising displays to elevate brand presence and deliver a seamless shopper experience.
• Plan and execute impactful shopper activations, including trade shows, sampling events, and in-store experiences, to drive education, engagement, and trial.
• Manage agency and vendor partnerships, ensuring high-quality POS production, efficient sample distribution, and comprehensive activation performance reporting.
• Analyze shopper behavior and retail data to generate actionable insights, optimize marketing strategies, and identify growth opportunities for Mas+.

What you’ll bring

• Bachelor’s degree in Business, Marketing, Commerce, or a related field.
• 4+ years of shopper or retail market experience, preferably within the beverage, or FMCG industry.
• Strong strategic thinking and leadership skills, with the ability to develop and implement long-term marketing plans.
• Experience creating marketing in-store assets and managing POS partners.
• Excellent communication, collaboration, and stakeholder management skills.
• Strong project management skills, with the ability to juggle multiple campaigns and deadlines.

Who you are

• Strong collaboration, teamwork and relationship building skills across multiple levels and functions in an organization.
• Sophisticated organization skills including the ability to prioritize and manage multiple projects.
• Have a positive, proactive ‘can do’ attitude and an ambitiously curious mindset to be best in your craft.
• Creative thinker with an eye for detail and a passion for delivering premium shopper experiences.
• Passionate about innovation and posses a deep understanding of the drinks market landscape.
• Self-motivated with a sound sense of ownership and accountability.
• Excellent problem-solving and project management skills.
• Result driven and can handle ambiguity.

We thank all candidates for their curiosity about MAB UK and we will get in touch with those candidates that are under consideration. If you are contacted for an interview and require accommodation during the recruitment process, please contact your recruiter.

________________________________________________________________________

At MABIUC, we live by our 5 Core Values every day:

Sense of Urgency

Our business moves fast and so do we. We understand the power of now. We have relentless drive and believe if it can be done, we’re the ones who will do it first.

Authenticity

We need to stay real because our brands, our stories and our culture must remain genuine to thrive. When we have the best intentions for all, we create space to be our whole selves and do great things together.

Simplicity

Our lives are complicated enough. So why use 50 words when you can use 5? We thrive in ambiguity and change, but we also know how to translate our goals into simple explanations and actions.

Humility

Egos distract us. When we’re humble, we’re open to listen, take feedback and change direction quickly. We’re here for each other, and together we do great things.

Trust

We respect and rely on each other. Trust is the backbone of our relationships, and we work hard not to break it. This level of trust allows us to be all-in and take comfort in the support of our teams.

________________________________________________________________________

Mark Anthony Brands is an equal opportunity employer. We encourage applications from individuals of all backgrounds who are eligible to work in the UK.