About the Company
Lifeway Foods, which has been recognized as one of Forbes’ Best Small Companies, is America’s leading supplier of the probiotic beverage known as kefir. In addition to its line of drinkable kefir, the company also produces cheese, frozen kefir for quick-service restaurants, and a ProBugs line of kefir for kids. Lifeway’s tart and tangy fermented dairy products are sold across the United States, Mexico, Ireland and the United Kingdom.
About the Role
The Social and Digital Marketing Copywriter will work collaboratively with a core team of creative marketers on daily copywriting, design, and related projects. This person will wear many hats and will not hesitate to take the lead to push initiatives forward. Like most roles in digital marketing, this position requires the ability to thrive in a fast-paced environment, making prioritization and time management skills essential.
Responsibilities:
Coordinate and collaborate on digital content creation
• Help manage monthly social media calendar
• Write and edit copy for social, digital, press releases
• Develop copy and concepts for marketing initiatives: digital & print ads, events, radio
• Create and new organic and paid campaigns on social media and search
• Perform social media customer service
• Contribute to influencer program and help manage contracts with ambassadors
• Perform basic website maintenance on WordPress platform
• Ensure social images/videos are beautiful, engaging, and appropriately sized
• Use SEO best practices on every blog, recipe, and piece of content
• Draft monthly newsletters via Mailchimp
Skills and Tools used:
A love for writing copy
Microsoft Office 365
WordPress
Photoshop, InDesign, Acrobat preferred
Basecamp
Sprout Social
Yoast for SEO
Google Analytics
Mailchimp
Social Media: Instagram, TikTok, Facebook, Twitter, Pinterest
This summary should not be construed to be all inclusive lists of all responsibilities, skills, efforts, or working condition associated with a job. While the description is intended to be an accurate reflection of the job requirements, management reserves the right to modify, add, or remove duties and to assign other duties as necessary Lifeway Foods, Inc. is a growing Chicago based beverage manufacturer with over 25 years of experience. We are an industry leader in production of high quality Kefir. We are an equal opportunity employer and offer a competitive benefits package. Visit us at www.lifewaykefir.com