Social Media Content and Community Manager

Company Description

At lastminute.com, we live for the holidays. We are the European Travel-Tech leader in Dynamic Holiday Packages. With technology, we turn spontaneous thoughts into meaningful experiences, helping people travel the world. 

Job Description

The job in brief: 

• Job Title: Social Media Content and Community Manager 
• Working model: Hybrid - London
• Team: Social Media team within the Marketing department
• Level: Professional 
• Location: London, UK
• Contract: Permanent - full-time ( 36 h/week) 

Do you have a passion for creating social media content and a knack for growing online communities? We're on the hunt for a vibrant and talented person to join our team! Are you someone who thrives in the Instagram comments section, always has a witty quote up your sleeve and loves coming up with the most unique surprise + delight initiatives? In this role, you’ll craft & create content and foster a thriving online community. If you live and breathe social media, love brainstorming innovative campaigns, and have a proven track record of organically growing social channels, then this is the perfect opportunity for you. 

Responsibilities:

Content strategy, creation and social media management:

• Creatively bring to life the lastminute.com social media strategy that sets us apart on newsfeeds, stories, for your pages and more.
• Create a weekly end-to-end content production machine: your concepts and concepts from other team members. Video is key. Shoot, edit and make cameos on the video.
• Go out there and be a part of organic conversations and personify the brand almost as if it were humanised online. Develop compelling and relevant content for various social media platforms, including Facebook, Twitter, Instagram, and YouTube.
• Collaborate with the marketing and creative teams to produce visuals, videos, and other multimedia content.
• Keep your finger on the pulse of the latest social media trends, and know your memes, trending video content formats and tools needed to make creative effective.
• Manage and maintain all social media accounts, including scheduling and publishing posts, monitoring engagement, and promptly responding to comments and messages.

Community Building and Engagement:

• Cultivate a strong online community through proactive engagement and fostering meaningful interactions.
• Monitor and moderate user-generated content to ensure compliance with community guidelines and encourage participation.
• Closely work with the customer karma team to address inquiries, feedback, and complaints resulting in increase in positive sentiment.

Analytics and Reporting:

• Utilise social media analytics tools to measure and analyse key performance indicators (KPIs) such as reach, engagement, and conversion.
• Prepare regular reports summarising campaign performance and community growth, offering actionable insights for future strategies.
• Monitor competitor activities and industry trends to identify opportunities and remain at the forefront of social media practices.

Qualifications

We're looking for proven experience in managing social media channels and organically growing online communities. Share the channels you’ve previously worked on and tell us how you grew the numbers organically, even if it is a personal one.  

• Proven mid-weight designer/motion human, comfortable with video editing tools, whatever your chosen tools. We know the obvious ones, BUT even Cap Cut creators are making insane content - a portfolio/examples of your work will be required.
• Experience producing video content for Instagram Reels, TikTok & YouTube Shorts
• An understanding of video content, social media formats and hooks, captions and how the edit drives reach and engagement.
• Ability to analyse data and derive actionable insights.

Additional Information

How we work together:

• An inclusive, friendly, and international environment (you’ll be working with colleagues from +10 countries and over 48 nationalities)
• Shorter working week (36h as full time), with a half working day on Fridays
• Flexible start and end of the working day, with core hours from 10:00am to 4:00 pm
• Possibility to work from anywhere for a period of time per year defined according to local regulations

How we learn together:

• Fri-Yays: half a day on Friday morning with a no-meeting mandate and dedicated to deep work, personal growth, learning and training and/or focus time.
• Professional and managerial skills development training paths, access to e-learning platforms such as O’reilly, Udemy, Coursera (depending on the department), and to our internal platform offering bespoke training content

Other perks:

• 2 paid days off per year for volunteering purposes
• Occasional social events to foster connections among colleagues
• Travel industry discounts and flash exclusive staff fares
• We support our employees through life's significant moments with leave options (e.g parental responsibilities, marriages, bereavements, relocations, etc.) in line with local laws.

Wish you were here? We do, too!

Selection process steps:

• HR Screening
• 1 interview with line manager + director+ other key team members - 45 mins
• 1 case study - 25 mins
• 1 potential coffee chat with CMO - 25 mins
• Offer extended

Please note the process can slightly vary. The recruiter in charge will share more details when setting up the interview.

Our commitment to celebrate diversity and generate belonging

At the heart of our culture is a commitment to inclusion across race, gender, age, sexual orientation, religion, gender identity or expression, and accessibility. We strongly believe in an equal opportunity space, which is welcoming and celebrates the uniqueness of everyone who works here. We value different lived experiences and respect viewpoints, as we know unicity drives innovation. We want to make sure our people reflect the communities across the world we help travel.

Eligibility criteria:

By submitting your information and application, you confirm that you are legally authorised to work in the country of employment and that you do not require visa sponsorship to obtain employment visa status.