Social Media Specialist

SOCIAL MEDIA SPECIALIST

Location: New York, NY 

4 Days onsite, Fridays remote plus travel required to all events.

Reporting To: Director, Social Media

Contract Term: Full-time, permanent

ABOUT LIV GOLF

The LIV Golf League is the world’s only global golf league featuring 13 teams, a 14-tournament schedule, and many of the world’s best golfers. Launched in 2022, the League was designed to expand the sport on a global level and create new value within the golfing ecosystem while enhancing the game’s societal impact. A landmark investment by LIV Golf also launched The International Series, a set of 10 enhanced events sanctioned by the Asian Tour, with elevated prize funds in world-class destinations, offering a pathway for leading professional and amateur golfers from around the world into the LIV Golf League. Hall of Fame golfer and renowned businessman, Greg Norman, is the League’s first and founding CEO and Commissioner. Only three years into operations and with tournaments across North and Latin Americas, Asia, Australia, the Middle East and Europe, LIV Golf remains committed to developing the sport at every level and exposing more people to the positive virtues of the game through its unique blend of intense competition and entertainment.

LIV Golf is owned and operated by LIV Golf Investments whose vision and mission are centered around making holistic and sustainable investments to enhance the global golf ecosystem and unlock the sport’s untapped worldwide potential.

HISTORY

LIV Golf launched in 2022 as an eight-event Invitational Series with tournaments across the U.S., Europe and Asia. 2023 saw the first official season of the LIV Golf League, establishing the sport’s first professional golf teams captained by many of the game’s most decorated superstars competing in 14 events around the world.

The format respects golf’s history and traditions with updates for modern-day sports fans; three days, 54 holes, no cut, shotgun start, and simultaneous team and individual competitions, offering a faster tournament that drives engaging storylines and offers an immersive fan experience. The League’s award-winning events, each wholly owned and operated by LIV Golf and broadcast to over 500 million homes worldwide, showcase world-class competition within a family-friendly environment. Music entertainment, live concerts and a festival-style atmosphere play a signature role with LIV Golf, a two-time winner of the World’s Best Golf Event from the World Golf Awards and a Sports Business Awards Finalist for Sports Event of the Year.

LIV Golf continues to expand its reach by bringing the League to new and returning markets featuring some of the most iconic venues in the world. It has also introduced free agency to professional golf, integrating end-of-season player promotion and relegation, team trades and off-season roster movement that drive year-round fan engagement embraced by many of the world’s most popular sports.

Away from the entertainment on the course, LIV Golf is dedicated to enhancing the well-being of the communities it visits through its ground-breaking social impact and sustainability strategy, ‘Potential, Unleashed.’ Named a 2024 Most Impactful award winner by Front Office Sports for utilizing its platform to make a positive impact off the course, the League is committed to giving back and improving the world through golf.

ROLE OBJECTIVE

The Social Media Specialist at LIV Golf supports the day-to-day execution of content across all social platforms, ensuring timely and engaging posts that align with the brand’s voice and strategy. This role collaborates closely with the social media team to schedule, publish, and monitor content, while assisting in live coverage of events and capturing real-time moments. Additionally, the coordinator analyzes performance metrics, stays informed on social media trends, and provides creative input to enhance audience engagement and growth

RESPONSIBILITIES

• Collaborate with producers, editors, and creative teams to seamlessly integrate social content into multi-platform programming and marketing strategies.
• Curate, create, and pitch daily content and story ideas to enhance coverage of LIV Golf events, players, and teams, fostering meaningful fan engagement.
• Work closely with legal and compliance teams to ensure all content adheres to LIV Golf’s guidelines and regulations.
• Develop interactive and visually dynamic content, including cloud-based graphics and multimedia experiences, to engage audiences and elevate storytelling.
• Provide ongoing support to LIV Golf’s teams and players, offering strategic insights and assistance in creating content that resonates with diverse audiences.
• Monitor social media trends, analyze performance metrics, and adjust strategies to optimize content and drive continuous improvement.
• Stay ahead of industry trends and innovations, bringing fresh ideas to enhance LIV Golf’s digital presence and fan experience.

SKILLS & EXPERIENCE

• 3+ years of experience in social media content creation, with a proven track record of driving engagement, audience growth, and brand visibility.
• Strong proficiency in Adobe Creative Suite, particularly Premiere Pro, After Effects, and Photoshop, with the ability to create visually compelling content.
• Professional working knowledge of social media platforms, including Instagram, TikTok, Twitter, Facebook, and YouTube, with an understanding of platform-specific best practices.
• Excellent communication and project management skills, with the ability to multitask and thrive in a fast-paced, dynamic environment.
• Knowledge of professional golf, its gameplay, players, and broader culture is highly preferred.