Trade Marketing Director

Company Description

Join us on a transformative journey at Reach, where we're redefining the landscape of digital media! Are you a visionary strategist with a passion for innovation and leadership? Dive into a pivotal role that challenges perceptions and propels our brand to new heights. As we continue to break barriers in digital advertising, branded content, and print, your expertise will be the driving force behind our mission to reshape how agencies and clients view our dynamic portfolio. Embrace the opportunity to lead cross-functional teams, collaborate with industry trailblazers, and make a tangible impact on our growth trajectory. If you're ready to spark change and elevate Reach's presence in the digital realm, this is the adventure you've been waiting for!

Who are we?

Reach Plc is the UK’s largest commercial news publisher, home to the UK and Ireland’s most iconic digital platforms, magazines, and newspapers: The Mirror, Daily Express, OK!, Liverpool Echo, MyLondon, Birmingham Live, and the Manchester Evening News. With a monthly readership of 47 million people, Reach is the largest commercial publisher in the UK.

Job Description

Role and Responsibilities

As Trade Marketing Director, you will lead our efforts to transform perceptions and drive digital revenue growth.

• Develop and own the trade marketing strategy and budget, bringing the "Where People Live" brand positioning to life across the industry.
• Drive digital consideration with advertisers and agencies through impactful marketing and communication strategies.
• Manage the trade and product marketing team, fostering a culture of inclusion, wellbeing, and excellence.
• Organise bespoke events and strategic industry sponsorships to amplify Reach’s presence at key events like Ad Week, Media360, and Cannes.
• Build and nurture strong relationships with stakeholders, including agency marketing teams and trade/industry press.
• Represent Reach Solutions positively, upholding our commitment to diversity, innovation, and collaboration.

Qualifications

We’re seeking a dynamic leader who brings:

• A deep understanding of the agency market and strong relationships within the advertising ecosystem.
• Proven experience in a senior trade marketing role, with a track record of driving growth and innovation.
• Exceptional leadership skills and experience managing cross-functional teams.
• Strong analytical abilities to interpret data and inform strategic decisions.
• Excellent communication and interpersonal skills to engage and influence stakeholders.
• Expertise in developing and executing strategic marketing plans, including managing budgets and organizing impactful events.
• Familiarity with emerging trends and technologies in trade marketing, ensuring Reach remains at the forefront of the industry.

Additional Information

What we’re offering the right candidate...

A competitive salary plus, as part of the Reach family you’ll have access to a brilliant range of benefits, including:

• Awesome career opportunities - you’ll have support from your line manager and a range of learning & development programmes
• Help saving for your retirement - you can join our pension scheme and we’ll match contributions up to 6%
• 7 weeks holiday per year when you join. After three, five and ten years’ service with Reach, you’ll accrue one additional day of annual leave. We also have a Holiday Purchase Scheme
• Enhanced family leave - including maternity, paternity and adoption - and you’ll be eligible after just six months’ employment
• Private Healthcare Cash Plan - free health cash plan so you can claim back cash for a range of medical expenses
• Wellbeing support - including a 24/7 assistance programme for you and your nearest and dearest
• Giving back day - an additional day’s leave each year to support a cause close to your heart
• As one of the UK’s top 50 Inclusive Employers everyone’s invited to join our events, programmes and networks to celebrate diversity and build an environment where all our people can thrive
• Members of the 30% Club, a global campaign aimed at increasing gender diversity at board and senior manage

Reach plc believes diversity brings benefits for our customers, our business and our people. This is why we are committed to being an inclusive employer and encourage applications from all suitable applicants irrespective of background, circumstances, age, disability, gender identity, ethnicity, religion or belief and sexual orientation.