Trade Marketing Lead
CarwowOUR MISSION
To become the car-changing destination of choice. By combining technology, media and deep automotive expertise, we've turned how people buy, sell, advertise and lease cars on its head.
What started as a simple reviews site is now one of the largest online car-changing destinations in Europe. Last year alone we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service.
In 2024 we went big and acquired Autovia - creators of AutoExpress and Evo magazines - doubling our audience overnight. Together we now have one of the biggest YouTube channels in the world with almost 10m subscribers and over 1.1 billion annual views, while we sell 1.2 million print copies of our magazines and have an annual web content reach over 350million.
And we’re a long way from done!
YOUR MISSION
Please note, this role will require you to be in our Winnersh office for 1-2 days a week.
Carwow Leasey is the latest addition to the Carwow Group and we have exciting ambitions to significantly grow this business offering a market leading leasing proposition to Carwow’s millions of car changing customers.
The ideal candidate will be a strategic thinker with a proven track record in developing and executing successful marketing campaigns.
Reporting into the Carwow Growth Marketing Director, the Trading Marketing Lead will coordinate and lead marketing activity across channels to help accelerate the growth of the business.
KEY RESPONSIBILITIES
You’ll be responsible for developing leasing focused campaigns and promotions aligned with our overall growth objectives, working closely with the channel teams for their execution and ongoing optimisation..
You’ll support the Leasey sales team by surfacing deal content and amplifying it across marketing channels and across the Carwow Group platforms and touchpoints.
The role will ensure all Leasey-focused activity is driving a profitable ROI and will utilise data and analytics to identify and inform optimisation opportunities.
You’ll collaborate with key stakeholders across Leasey and the Carwow Group to understand their needs and challenges and will monitor market dynamics and competitor activity whilst leveraging consumer insights to drive the effectiveness of the marketing.
You’ll report to key stakeholders on Leasey trading performance and the effectiveness of the marketing initiatives and will be responsible for proactively identifying new growth opportunities .
KEY REQUIREMENTS
5 years or more experience / evidence developing and executing and end-to-end , mult-channel B2C marketing strategy.
Demonstrated ability to tactically drive demand towards supply, using a data driven approach to inform the appropriate channel mix
Understanding of the nuances of marketing within marketplaces, with strategies to maximise marketplace performance
Bonus: Experience developing B2B marketing strategies
INTERVIEW PROCESS
Step 1: Video call with a member of our Talent Team to find out more about your experience and why you want to work at Carwow
Step 2: Video-interview with the Growth Marketing Director
Step 3: In-office task-presentation Growth Marketing Director and Carwow Leasey MD
WHAT’S IN IT FOR YOU
💸 Competitive comp package
🌴 28 days' holiday increasing to 35 with length of service, plus extras for house moves, weddings and more!
📈 Employee-friendly share options
💰 Pension scheme via Royal London - up to 5% company contribution
❤️🩹 Vitality private healthcare insurance
💵 Life Assurance - 4x annual salary
💚 Monthly coaching sessions with Spill - our mental wellbeing partner
👪 Inclusive parental, partner and shared parental leave including up to 20 weeks' full pay maternity and shared parental leave, and 8 weeks' full partner pay, as well as fertility treatment and pregnancy loss policies
🧒🏽 Bubble childcare support and discounted nanny fees for little ones
🏖️ 'Work from abroad for a month' annual scheme
🧠 Generous learning and development budget
🖥️ £500/€550 home office budget
Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.