ROLE SUMMARY
The US Migraine IDN & Market Expansion Marketing Director c olleague will be the marketing lead for the US Health System and for market expansion, identifying and applying insights to lead the strategy and tactical development of initiatives, tools and resources to support KAM aligned accounts and to elevate the interest, acumen, and outcomes for Primary Care HCP’s. This is an exciting opportunity to work cross-functionally to expand the migraine market, improve the lives of people with migraine while also enhancing Nurtec ODT and Zavzpret performance.
RESPONSIBILITIES
The US Migraine IDN & Market Expansion Marketing Director will be responsible for initiatives essential to the US Health Systems uptake, prioritization of migraine care, CGRPs adoption, Primary Care expansion, and Pfizer’s related products adoption. The colleague will ensure KADs, and the Pfizer Integrated Account Teams (IAT) are equipped with the tools to advance migraine market expansion and brand development. Additionally, the colleague will lead the efforts to address the most relevant barriers for CGRPs adoption with PCPs.
- Act as the primary liaison between the US Marketing teams and the IM KAM organization (ACE, HIT and KAD), proactively identify new initiatives, tools and resources needed, follow through execution of current plans, and assess areas of improvement. And lead the Integrated Planning Team.
- Work with cross-functional teams – Market Shaping, Brand teams, Access Marketing, KAD, and Field Based Medical – and agencies to develop new tactics focused on migraine expansion. And align consistency across materials with other migraine marketeers.
- Generate actionable insights into the patient journey and unmet needs of patients, HCPs, and Health System Leaders across the patient journey.
- Develop key collaborations and strategic partnerships with US-based Health System stakeholders to advance Migraine Market Shaping initiatives.
- Develop data generation collaborations projects with IDN’s to accelerate health system migraine prioritization. Generate data to quantify the costs of not prioritizing migraine, demonstrate the value of a standardized approach to migraine in a health system, and the value of CGRPs.
- Develop targeted initiatives to increase primary care adoption of CGRP’s and brand development.
- Review performance against specified goals and KPIs and identifying areas of improvement and acceleration.
- Be the KAM POA Lead for the marketing team, developing POA key imperatives, resources, collaborating with KAM colleagues to create training and workshop tools and other market expansion tactics.
- Measure the impact of marketing initiatives, generating early learnings, insights, and to drive improvement. Proactively tracks and communicates the IM KAM accounts performance to the marketing team.
- Manage the IDN agency of record and other project partners, ensuring adherence to the scope of work, timelines and budget.
- Manages and tracks the IDN & Market Expansion marketing budget and is the budget Captain for Migraine Market Shaping Team.
BASIC QUALIFICATIONS
- Bachelor’s degree required
- 10+ years of pharmaceutical industry experience
- Strong knowledge of the US healthcare market required
- Ability to quickly grasp and understand Health System landscape and to connect with their main stakeholders
- Ability to work with and manage stakeholders and organizations as part of cross functional PFE team
- Demonstrated initiative, strong problem solving, decision making and leadership skills
- Strong strategic skills, with the ability to translate strategy and analysis to a tactical, executable level
- Strong business acumen & negotiation skills and ability to effectively lead and influence a cross functional/indirect team and agency partners
- Ability to work on multiple projects and prioritize/multi-task effectively
- Strong project management skills
- Strong analytical skills; detail and action-oriented
- Creative and agile learner
- Strong written, verbal, and interpersonal skills
- Ability to travel within the US
PREFERRED QUALIFICATIONS
- Experience working with IDNs and Medical Groups
- Marketing experience
- Demonstrated ability to work effectively in a cross-functional team and lead colleagues outside of a direct reporting relationship through influence and persuasion
- People management experience
- MBA or other related graduate-level degree preferred
NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS
- Domestic travel of up to 30% for KAM meetings, medical conferences, congresses, and internal/external engagements KAM meetings.
Other Job Details:
- Last day to apply: February 4, 2025
The annual base salary for this position ranges from $169,700.00 to $282,900.00.* In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
* The annual base salary for this position in Tampa, FL ranges from $152,700.00 to $254,500.00.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
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