Description
The Vice President of Marketing will report to and work closely with the Head of Marketing/Investor Relations for Starwood Private Wealth. They will play a key role in developing and executing marketing strategies that enhance brand presence, drive fundraising efforts, and build strong relationships with financial advisors, high-net-worth individuals, and RIA and institutional clients. The VP of Marketing will also be responsible for the daily management of all marketing materials across Starwood’s Private Wealth Platform.
Key Responsibilities:
- Update PowerPoint presentations, fact sheets and other marketing materials for all Starwood Private Wealth offerings with a strong emphasis on attention to detail, ensuring accuracy and making edits efficiently to meet tight deadlines.
- Work as a liaison with compliance, legal and key contacts at partner firms to secure approvals for all marketing materials.
- Coordinate the printing and inventory management for marketing materials.
- Update and maintain website content, ensuring accuracy and alignment with the company’s brand and messaging strategy.
- Work with the Head of Marketing/IR to develop and implement comprehensive marketing campaigns to enhance brand visibility and drive fundraising.
- Responsible for supporting the sales team – responding to requests and gathering feedback on ways to improve and create new materials.
- Plan and manage all conferences and events.
- Foster cross-functional collaboration with other departments, including investment teams, compliance, operations and sales.
- Manage relationships with external vendors and agencies.
Qualifications:
- Bachelor's degree in Marketing, Finance, Business or related degree required.
- 5+ years of marketing experience — in financial services with strong understanding of regulatory considerations preferred.
- Proven track record of developing and executing successful marketing strategies.
- Ability to think strategically while maintaining attention to detail.
- Exceptional written, communication, interpersonal and PowerPoint skills.
- Flexibility to adapt to changing priorities and timelines.
- Expertise in InDesign, digital marketing, branding, and analytics tools is a plus.